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09-14-10

Augmented Reality BP oil spill app


“The leak in your home town” is an iPhone app that lets users see the BP Deepwater Horizon oil spill whenever they see a BP logo. A user simply launches the app and aims their iPhone’s camera at the nearest BP logo. What the user sees is one of the broken BP pipes coming out of the BP logo, and out of the pipe comes the oil, pluming upward.

This work mixes computer generated 3D graphics with the iPhone’s video camera to create an augmented reality. The user is able to see the computer generated 3D objects at specific locations in the real world. The 3D graphics create the broken BP pipe which comes out of the BP logo.

An important component of the project is that it uses BP’s corporate logo as a marker, to orient the computer-generated 3D graphics. Basically turning their own logo against them. This repurposing of corporate icons will offer future artists and activists a powerful means of expression which will be easily accessible to the masses and at the same time will be safe and nondestructive.

This project was created by Mark Skwarek and Joseph Hocking and is a work in progress.
Currently showing at Famous Accountants

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