image

10-07-10

MoMA DIY day: Augmented Reality


On Saturday October 9th, the physical space inside the MoMA NY building will host a virtual exhibition occupying all floors (including an additional virtual 7th floor) in parallel to the ongoing show. The show will not be visible to regular visitors of the MoMA, but those using a smartphone application called “Layar Augmented Reality browser” (available for free in the iPhone app store and Android market) will be able to see additional works on each of the floors, put there using a location-based augmented reality technique. The show will test case Augmented Reality art within an appropriate critical context: the bastion of contemporary art, MoMA.

Opening: 4PM October 9th 2010
Location: MoMA, NY – floors 1 to 6 + virtual 7th floor + garden
Required: iPhone or Android device

Info about the exhibition: http://sndrv.nl/moma
More info about the context: http://confluxfestival.org

Comments are closed.