EXECUTIVE MBA COURSES YEAR 1

MGT 502 - Management and Leadership (3)
BN 502 - Contemporary Business Issues (3)
ATG 504 - Strategic Accounting Systems (3)
FIN 505 - Financial Economics (3)
FIN 509 - Strategic Financial Analysis (3)
MKT 511 - Marketing Concepts and Strategy (3)
Course examines the fundamentals of brand and market evaluation from a flexible, customer-orientated marketing perspective. This includes the concepts, analyses, and activities that comprise the management of the marketing function as well as practice in integrating the marketing mix elements to solve marketing problems.

Core Competencies:

• Understand the foundation of marketing- the “marketing concept”.
• Explain the basics of marketing and the operation of the marketing system.
• Identify market opportunities, market segmentation, marketing channels, and target markets.
• Identify how to gather and evaluate market research and information.
• Discuss how to create the product, pricing, distribution, and promotion strategy.
• Develop a comprehensive marketing plan.
• Explain the dynamics of relationship marketing.
• Describe business-to-business marketing and organizational consumers’ buying behavior.
• Recognize how to instill a marketing code of ethics.
• Explain the role of e-commerce and e-marketing.

POM 507 - Managerial Decision Analysis (3)

EXECUTIVE MBA COURSES YEAR 2

MGT 595 - Strategic Management (3)
MIS 591 - Management Information Systems (3)
FIN 503 - International Business and Finance (3)
BN 501 - International Field Experience (3)
MKT 516 - Marketing Decision Making (3)
MGT 519 - Organization Theory and Behavoir (3)
ATG 520 - Advanced Accounting Seminar (3)
FIN 511 - Advanced Financial Management (3)
BN 585 - Integrated Business Strategy (Business Project I)
BN 590 - Business Plan Development (Business Project II)