Idea Model Resources

Idea Model Canvases (

Business Model Resources

Business Model Canvas (

Business Model Texts

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder & Yves Pigneur (a 72 page preview can be found at

Ten Types of Innovation: The Discipline of Building Breakthroughs by Larry Keeley, Helen Walters & Brian Quinn (

Business Model Media

Job To Be Done: Clayton Christensen – Videos ( &, First, Ten by Seth Godin – Article (

Customer Segments: How I Met Your Mother, Season 1, Episode 7 – Television show, 4:30 to 5:55, ~1 minute 30 seconds (

Value Proposition: Must-read for founders: A VC explains how to build a killer value proposition – Article (

Customer Relationships: Simon Sinek: How great leaders inspire action – TED Talk ( &
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan (

Industry Model Resources

NAICS Code: US Census Bureau (

Industry Reports: First Research (Hoovers), IBISWORLD, Standard & Poor’s NetAdvantage (each can typically be found via your university library)

Industry Model Media

The Five Competitive Forces That Shape Strategy (

Financial Model Resources

Gazelle Lab Financial Model Worksheet (

Financial Model data sources: US Census Bureau’s 2007 Economic Census ( – built into model), RMA Annual Statement Studies (, Industry data sources listed above (if RMA data not available)

Gazelle Lab’s Seed Stage Capitalization Table (

National Venture Capital Association’s Model Venture Capital Financing Documents (

Series Seed Financing Documents (

TechStars’ Open Sourced Model Seed Financing Documents (

Y Combinator’s Series AA Equity Financing Documents (

Y Combinator’s SAFE Equity Financing Documents (

Fundraising Texts

Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms by Jeffrey Bussgang

Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes by Tarang Shah & Sheetal Shah

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld & Jason Mendelson

Lean Startup Texts

The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank & Bob Dorf (

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries (

The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets by Brant Cooper & Patrick Vlaskovits (

Lean Analytics: Measuring Your Way to Product-Market Fit by Alistair Croll & Denjamin Yoskovitz (

Earlier Lean Startup Texts (these are essentially replaced by their current books)

The Four Steps to the Epiphany: Successful Strategies for Products that Win by Steve Blank

The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany by Brant Cooper & Patrick Vlaskovits

Affiliated Texts

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore

Do More Faster: TechStars Lessons to Accelerate Your Startup by Brad Feld & David Cohen

Founders at Work: Stories of Startups’ Early Days by Jessica Livingston

Inspired: How to Create Products Customers Love by Marty Cagan

Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf

Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation by Nathan Furr & Paul Ahlstrom

Rework by Jason Fried & David Heinemeier Hansson

Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya
Startup CEO: A Field Guide to Scaling Up Your Business by Matt Blumberg

The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup by Noam Wasserman

Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields