This week expanded our scope to Public Relations (PR), positioning it as a vital extension of your existing marketing and branding efforts. PR is crucial for shaping public perception and organizational narrative. We covered PR fundamentals, including identifying key channels and understanding the strategic process known as the PR Flywheel.
Understanding the role of narrative is paramount in PR, and we introduced frameworks like the Message House as another method for drafting clear and consistent messages.
Practical application was key, as participants began drafting their own PR plans using the provided example from the fictitious organization, Healthy Horizons.
We also learned about essential tools required for engaging the press, such as the components of a Media Toolkit.
A critical section covered crisis communication, exploring strategies like the 5Cs framework and utilizing decision trees to navigate challenging, high-stakes moments.
The session concluded by examining how strategically leveraging community partnerships can strengthen PR efforts and amplify organizational messages,.
Leave a Reply