Following our deep dive into marketing fundamentals, this session shifted gears to the essential building blocks of branding. We established that a strong brand acts as the crucial foundation upon which all effective marketing rests. This session started by defining “What is a Brand?” and provided participants with key instructional resources.
We explored the core elements that constitute a brand, including understanding brand archetypes and developing a cohesive organizational voice.
A major focus was on visual identity—how to align elements like logos, colors, and images, with your messaging to create a cohesive brand presence across all platforms.
To help translate these abstract brand concepts into tangible assets, we explored practical tools and resources related to graphic design. This included utilizing a Canva Brand Kit, exploring the specialized resources offered by Canva for Nonprofits, and reviewing content from Canva Design School.
This deliberate alignment ensures that your brand is consistent, memorable, and directly connects to the effective marketing strategies discussed in Week 1. The session wrapped up by emphasizing the connection between Marketing 101 and branding.
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