Consistency is key in marketing, and this session focused on building the systems needed to manage marketing efforts strategically and maintain consistency. The session was dedicated to the foundations of content creation and how to maintain a reliable cadence. We explored practical methods for drafting compelling messages, starting with a review of the Elements of a Compelling Story and then applying a specific approach known as the HVPC Framework.
A core efficiency tool introduced was the Repurposing Ladder, which demonstrates how one central idea can be transformed into many different content assets, ensuring maximized effort and reach.
We focused heavily on building sustainable systems by developing realistic calendars and workflows, and establishing a consistent cadence,. We provided practical instruction on scheduling using the Scheduling Principles Handout and mapping out steps using the Workflow Steps Worksheet.
Finally, the session covered common pitfalls and offered practical resources, including tips, tricks, prompts, and starters, to keep content engaging.
Furthermore, to ensure accessibility and efficiency in modern content production, participants received valuable resources like an Alt-text Cheatsheet and an AI Tools Cheatsheet.
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