October is breast cancer awareness month. Every October the company promotes their “pink” campaign. This is when they have a sale and deals on a selection of their surgical equipment, with a portion of the profit they make being donated to breast cancer research. For this, my responsibilities have consisted of coming up with a new design and layout for this promotion with flyers that will be sent out to certain customers and for Facebook posts. This was the first task I’ve worked on that had multiple parts, so at first I constantly found myself a bit delayed with coming up with new layouts mainly because it felt like I either didn’t have enough space on the page to work with, or because my vision and ideas started to become somewhat repetitive. My weekly meetings/sit downs with my supervisor were really helpful in these instances. We are able to collaborate and go back and forth with ideas to get original and creative results.

I only had to create enough content for a handful of posts for this task(s). For the Facebook posts, there were about 4 in total  with one being posted at the end of September (this post introduced breast cancer awareness sales and donations). The company’s official colors mainly consist of white and different shades of blue, so I found it interesting getting away from the original “theme” and colors by using the color pink for all of the content. I had to incorporate pictures of different equipment and products for some of the posts (some of which I may have taken in my previous photography internship position). Overall, this is what I consistently worked on throughout the month of October, with smaller tasks and assignments in between.