The month of December is a lot like November. In November the company’s campaign deals with “Black Friday” deals and sales, but in December the company’s campaign deals with “Holideals” deals and sales (instead of Holidays). With November’s campaign, social media posts went out every week, but for December’s “Holideals” social media posts will go out once everyday for 12 days. On each day, a social media post will highlight a deal or sale on select items and/or surgical equipment. These posts may also be turned into flyers or emails and sent to certain customers. Because The end of November and the Start of December are in the middle of the week, the first “holideals’ social media post will go out at the start of the first full week of December, with a social media post that will be posted the week prior and will introduce and promote December’s campaign. The workflow for this task was very similar to the workflow for November’s promotion. I was given all of the information at once and worked on creating content for each of the days in the order that they were prioritized. For example, a social media post for December 8th would need to at least be created and posted before December 9th and the 9th before the 10th, etc.

Unlike creating content for other tasks and promotions, it has been nearly impossible to find myself struggling with designs and layouts because all of the daily posts will follow the same design layout but with different wording for each day. Following this promotion, the rest of my task will consist of creating social media posts for the upcoming holidays and completing my usual weekly/daily responsibilities.