This semester, I am continuing my internship with Stetson’s Men’s Basketball program. Last semester, I had spent some time gathering photo and video media and creating some promotional graphics for the team. This semester, I have started with the same trajectory, already dedicating hours throughout my week helping make sure the basketball team’s social media presence is consistent and high quality. As of the time I am writing this, I am expecting two of the projects I worked on throughout this past week to be posted by the Stetson Men’s Basketball team’s Instagram. The Team has started this semester very strong, and have accrued over 500 followers since I started my tenure with the team. My biggest concern at this point in the internship is maintaining the new followers we have acquired and making sure that we produce content that is interesting and stimulating for people unfamiliar with our school or program. My understanding is that many of our followers are a result of our team’s impressive performance, but it is now the marketing team’s responsibility to complement our strong accomplishments with a steady flow of eye-catching graphics and media.

The majority of the time I spent this week on my work was dedicated to the development of a graphic that shares our 5-1 conference record. Over the course of many hours, I was able to create a graphic that shows how successful our team has been since the start of the season, and uses a variety of techniques to create a lot of depth in the image, and hopefully will make players and fans alike to feel inclined to share the post to their own accounts and generate more outreach for our team.