For the 11th week of my internship I met with my supervisor again, this time it was on Zoom. We discussed the social media idea documents I created the week prior. He really liked all my ideas and we started to come up with a plan to make things work. A big thing we are working on is posting more on our stories. We want to post multiple times a week day sharing things that relate to our artists whether it’s things like a song that is releasing, a tour announcement, a positive press post, late-night tv appearances, and more. I actively monitor the social media pages of our acts each day to see what they are up to and I text my supervisor the things I think we should highlight, then we create a story post about it. We are also focusing on interacting with artist accounts more and sharing their posts and tagging them in our to help boost views and engagement. This new format has been working well so far and lots of artists have been sharing our posts and we have gained lots of engagement through this method. When we post on our main feed it is mainly to highlight the albums that are released that week, however, we are working on other things to post there as well, like reels showcasing new music videos or live performances. A big part of our social media posting is our New Music Friday Stories where I make custom graphics promoting the music that we release that week. Every post I do for NMF includes the artist’s name, picture, song, or album name, and a link to listen to. I really try each week to make an eye-popping design to catch people’s attention. In addition to working on social media that week, I also attended our weekly company-wide meeting. I am feeling excited about the way things are working out for our social media channels.