Week 8 was incredibly fun and full of learning! I learned SO MUCH!

On Tuesday, I attended a workshop instead of my usual Monday shift. After arriving, I met with the other interns, and we chatted for a bit before starting our workshop with Abi, our creative director, and Jordan, our studio assistant. The workshop focused on pre-production and development, covering a wide range of topics like conceptualization, budgeting, scheduling, pitch materials, and more.

Abi shared her approach to developing creative projects, emphasizing her three main questions: what, why, and how. “What” includes terms like logline, synopsis, and project overview, providing a short explanation of the project. “Why” covers themes, objectives, and the artist statement, explaining why the project is unique and why it’s being made. “How” involves references, format/shooting style, and equipment, detailing how the project will come to life.

We had a little assignment where Abi gave us a topic, and we had to develop a concept to highlight the new camera Adrenaline recently acquired. After that, we discussed our own ideas, and Abi offered valuable insights. I shared my senior project idea and received many helpful suggestions on how to develop it further. We also went over pitch materials, budgeting, and scheduling, which was new to me since I hadn’t learned about project development outside of the internship. Abi answered many of our questions and expressed her willingness to help us in the future.

After the workshop, we went to the computer I work on, and I showed the interns the footage I had organized for our intern project. We established the order of the shots and matched them to parts of the song. It was a tedious process, but I labeled each shot with the lyrics and time code of the song for easy reference. After the interns left, I continued working on the project, putting the shots in the right order, cutting them up and matching them to the song. By the end of the day, I had the first rough draft ready, even though some footage was still missing, and there were no transitions, graphics, or titles yet.

Tuesday was a day of immense learning from industry professionals and watching our project come together.