Bark in the Park Photo Editing & Posting

This week I finished editing and posting the photos we took for the Bark in the Park promotion. The dogs wearing the green bandanas in the stadium setting helped make the promotion feel authentic and exciting rather than just another graphic post.

If you want to see more pictures from Bark in the Park, you can view the full gallery here:
https://flic.kr/s/aHBqjCMHr2

Bark in the Park Promotional Graphic

In addition to the first Bark in the Park announcement graphic and the photos, I also created a day of Bark in the Park promotional graphic. For this design, I pulled inspiration from a few different ideas I found on Pinterest. In one post, I saw a layout using photo frames lined up across the graphic, which I thought would work well for showcasing multiple dogs. In a separate design, I found inspiration for the way the stadium image was used as the background. 

One part of the design that took some extra time to figure out was the bottom section of the graphic. I had the text written but I could tell that something still felt missing. I experimented with a few different sticker-style elements and decorative details until I finally came up with the idea of adding a line of paw prints along both the sides of the design. Once I added those, the graphic felt much more complete and visually balanced.

I am really happy with how the final design turned out, especially because it combined multiple ideas and went through a few rounds of creative problem solving before reaching the final version.

March Spring Schedule Graphics

Another project I worked on this week was creating the March schedule graphics for several Stetson teams. We have been using a consistent template for monthly schedule graphics, which makes the process much more efficient while still keeping everything visually cohesive across sports.

First Career Goal Graphics

I also created graphics celebrating players’ first career goals for the lacrosse team. Design-wise, I pulled the idea from a graphic I made last year that I really liked. I definitely do not like this design with just the “1” as much as I liked the “100” design. I wish I would have had more time to mess with it more before it became a template for other people’s 1st career goal posts. 

Breast Cancer Awareness Story Graphic

For our Breast Cancer Awareness game, I created a special Instagram story graphic to post the night before the game. I wanted the design to highlight breast cancer awareness while still fitting within the Stetson Lacrosse brand.

We decided to post this graphic the night before instead of the same day as the game-day post so that both pieces of content could have their own purpose. The story graphic focused more on awareness and the cause, while the official game-day post the next day focused more on the matchup while still including the awareness elements.

Breast Cancer Awareness Game Day Post Development

For the official game-day post, I experimented with several versions of the design to find the right balance between a traditional game-day graphic and a breast cancer awareness theme. I tried subtle changes at first, such as smaller pink accents and ribbon elements, but eventually experimented with a fully pink version of the graphic.

After reviewing the options with my coaches, we decided that the full pink design was the strongest because it clearly communicated the purpose of the game while still keeping the structure of the original game-day layout. This process helped me understand how design experimentation and feedback play an important role in creating the final product.

Conclusion

Week 7 focused a lot on the full lifecycle of sports marketing content, from photographing and editing event photos to creating graphics that promote games, celebrate players, and highlight important causes. It was rewarding to see how each piece of content serves a different role, whether it is promoting fan engagement, recognizing athletes, or supporting a larger awareness campaign. Working on these projects continues to help me better understand how these postings all work together to build the Stetson Athletics brand and enhance the fan experience.