Week 4 at Renegade Agent Marketing was completely different.  The company had a big deadline coming up for a real estate webinar pitch and one of the main bosses  needed his Powerpoint presentation finished. (It hadn’t even been started yet)  The pitch was for a 5 million dollar house so the stakes were high. I finally got to see what goes on in the conference room where they have an 11:30 meeting everyday.  My main task was to research and then explain what Retarget Marketing is and how our company uses it over others.  I had never heard of it before but I quickly learned that Retarget Marketing is basically like the Facebook ads that you see that are tailored to your interest.  When you click on anything, a cookie is installed on your computer which sends Facebook information so they can send you better ads that meet your interest.  Thats basically what our company does but with real estate.  It sounds simple but the reason a lot of companies can’t do it is because of price.  Our company spends about 5K a week on it.  Now I know why they need interns.

This was basically my pitch but summed up into keywords for powerpoint sake.  When I thought about it, I realized that I hate ads and that its really ironic that the company I worked for was part of that annoyance.   I gained a better appreciation for the technology that goes into that though. Ive always felt like Facebook was stalking me. I guess they are. Once that was done I just continued to follow the outline and bust out as many slides as i could.  Chris, the boss, really like my slides so that was a better experience than last week.  By the end of the week we had finished the powerpoint.  All 79 slides.

(Slide Examples)