{"id":1276,"date":"2017-07-29T13:03:08","date_gmt":"2017-07-29T17:03:08","guid":{"rendered":"https:\/\/www2.stetson.edu\/creative-arts-internships\/?p=1276"},"modified":"2017-07-29T13:03:08","modified_gmt":"2017-07-29T17:03:08","slug":"trend-reports","status":"publish","type":"post","link":"https:\/\/www2.stetson.edu\/creative-arts-internships\/trend-reports\/","title":{"rendered":"Trend Reports"},"content":{"rendered":"

While at darice, the range of work i have done has been very wide but a main responsibility of my department are trend reports. Over the course of my time here this summer, I have contributed to a total of \u00a0over 27 Trend Reports;\u00a0Day of the dead,\u00a0<\/span>Day of the dead kids,\u00a0<\/span>Friendsgiving,\u00a0<\/span>Hocus pocus,\u00a0<\/span>Happy harvest,\u00a0<\/span>Hypnotic horror,\u00a0<\/span>Kids harvest,\u00a0<\/span>Simply cozy,\u00a0<\/span>Urban luxe,\u00a0<\/span>Snail Mail, Felt, Bubble July_Trend_Felt<\/a> July_Trend_Soaps<\/a> JULY_Trend_SNAILMAIL<\/a> Bars, Holiday Cabin Christmas, Holiday Metallic Christmas, Holiday Brights Christmas, Summer Barefoot Backyard, Summer Letters from Camp, Summer Poolside Cool, 3 new Spring trends, 3 new Harvest\/Halloween themes, and the 3 mentioned previously in my 1st post (some attached to post). \u00a0Each Trend report has a multitude of steps to it. first is coming up with a trend or theme that is rising into popularity for the next years quarters – all the trends Ive done are for 2018. Second we find blogs, Pinterest reference, Instagrammers, and more that the leaders of this trend to research and have visual designs of the styles or trends we are looking at advertising. After this we create a reference board (usually on pinterest) similar to a mood board that is taught in Graphic Design by Madison Creech. Once his is done – we create pdfs in adobe illustrator for our buyers to then understand our trend and begin working with our Product Development and Sales Team to accomplish everything that needs to be done to get these into our stores. We also create “make and take” sheets for our common crafters. We take specific crafts within our trend reports and find the product that we sell that are necessary for this craft. We put it all together so it is easy for our customers to see what to buy together for their target audience to easily create these crafts. We also create inspiration boards for our project craft managers for them to make tangible examples of the things our materials can make that go along with each trend. I have been luck enough to be a part of every step in this process at some point in my working here this summer. Because of this, I was allowed to go to a large meeting with the Vice President of Trend from Michaels Craft Stores (since we are undergoing transitions into their corporation) where she introduced our direction and lead for the next two years in crafting retail. After this I was offered a position throughout the school year of being a “Trend Lookout” for the Michaels headquarters located in Irving, Texas. This means I will constantly be doing research for them remotely and sending them new ideas and trend reference for fresh ideas.<\/p>\n

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While at darice, the range of work i have done has been very wide but a main responsibility of my department are trend reports. Over the course of my time here this summer, I have contributed to a total of \u00a0over 27 Trend Reports;\u00a0Day of the dead,\u00a0Day of the dead kids,\u00a0Friendsgiving,\u00a0Hocus pocus,\u00a0Happy harvest,\u00a0Hypnotic horror,\u00a0Kids harvest,\u00a0Simply … Continue reading Trend Reports<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":101024,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1276","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www2.stetson.edu\/creative-arts-internships\/wp-json\/wp\/v2\/posts\/1276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.stetson.edu\/creative-arts-internships\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.stetson.edu\/creative-arts-internships\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.stetson.edu\/creative-arts-internships\/wp-json\/wp\/v2\/users\/101024"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.stetson.edu\/creative-arts-internships\/wp-json\/wp\/v2\/comments?post=1276"}],"version-history":[{"count":1,"href":"https:\/\/www2.stetson.edu\/creative-arts-internships\/wp-json\/wp\/v2\/posts\/1276\/revisions"}],"predecessor-version":[{"id":1288,"href":"https:\/\/www2.stetson.edu\/creative-arts-internships\/wp-json\/wp\/v2\/posts\/1276\/revisions\/1288"}],"wp:attachment":[{"href":"https:\/\/www2.stetson.edu\/creative-arts-internships\/wp-json\/wp\/v2\/media?parent=1276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.stetson.edu\/creative-arts-internships\/wp-json\/wp\/v2\/categories?post=1276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.stetson.edu\/creative-arts-internships\/wp-json\/wp\/v2\/tags?post=1276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}