For the month of November the company promotes their \u201cearly Black Friday\u201d and \u201cBlack Friday\u201d deals and offers for their customers. These promotions are sent out and posted once a week via Facebook. The company’s goal is to post a new promotion once a week that highlights either a new set of equipment or instruments that are offered at a discounted price, or deals a customer could get on trading-in or repairing older\/used equipment and instruments. A portion of these posts will also be sent directly to certain customers via email (my supervisor takes the content I create, revises it, and sends these emails to the intended customers herself). The last week of October is when I scheduled and posted the first promotion post that introduces the \u201cearly black Friday” sales and offers. From there, I spent the remainder of that week and the first half of the following week working on and completing the upcoming promotion posts for the month of November. All of the information for these promotions were posted onto a task board (Asana) by my supervisor, and were to be completed by me in the order in which they were prioritized. For example, the promotion post for November 7th would have priority over the promotion post for November 14th and needed to be completed by its date, because the 7th is sooner than the 14th. This pattern will recur until the last Promotion post is scheduled and posted to the company\u2019s Facebook page (November 28).\u00a0<\/p>\n\n\n\n
The company also did this promotion last year, and oftentimes I’ve learned that they recycle their own ideas and content. However, this year my supervisor wanted this promotion to have a newer and more modern design, especially since it would be posted on social media (Facebook). While working on this task, I initially felt overwhelmed by the amount of specific information that was required to be put together, all while needing to fit into a new layout and design. But as my supervisor gave me feedback on my sketches and ideas, I was quickly able to work more comfortably and efficiently on these tasks.<\/p>\n","protected":false},"excerpt":{"rendered":"
For the month of November the company promotes their \u201cearly Black Friday\u201d and \u201cBlack Friday\u201d deals and offers for their customers. These promotions are sent out and posted once a week via Facebook. The company’s goal is to post a new promotion once a week that highlights either a new set of equipment or instruments … Continue reading Surgical Direct, digital\/social media (November)<\/span>