My first task working for Lynne at her graphic design studio in Orlando was to design a series of full page magazine ads for local dentist. Lynne and I discussed how her client wanted to project a new direction, but keep the essence of branding established for the past few years. The client that I will be creating advertisements for is Lake Mary Pediatric Dentistry. Some background information about Lake Mary Pediatric Dentistry is that they handle all of their marketing in-house; they are family owned by Dr. White and his wife Jen. Jen White makes all of the marketing decisions with regard to promotion. The largest expense to date for marketing are full and quarter page ads that appear in a bi-monthly, local Magazine called Lake Mary Life. Our goal this year is to create eye-catching -colorful ads that will be attention getting while keeping within the feel of a \u201ckid-friendly\u201d environment. Overall, my goal is to create a series of ads, 3 at most that we can utilize throughout the 2015 calendar year. Right now, I feel really excited that Lynne has given me this opportunity. It is crazy to think that my work could be displayed in a magazine for my local community to see. The first time I was involved with Lake Mary Life Magazine was back in high school for the Reynolds\u2019 Right Hands texting campaign initiative. It is exciting to be working with them again. In my designs, I plan to follow her directions but also research other children\u2019s dental ads. This project offers a lot of creative expression due to the theme of the Dentist\u2019s office. I plan to use colorful, vibrant shapes and backgrounds that complement their tropical theme but maintain a sense of organization that parents can read and understand. I also have to make sure that I follow proper templates in accordance with LMLM standards.<\/p>\n","protected":false},"excerpt":{"rendered":"
My first task working for Lynne at her graphic design studio in Orlando was to design a series of full page magazine ads for local dentist. Lynne and I discussed how her client wanted to project a new direction, but keep the essence of branding established for the past few years. The client that I … Continue reading Week 1 Journal: Jan 12-16<\/span>