During my last conference call, Heather asked me to start designing a poster for their upcoming SHE Day event. She said she would send me the details for what they wanted later that night, however, I didn’t receive any info until yesterday and usually, I turn in my work every Friday. So again, it’s stressful having only having one day to finish projects they assign me. I had reached out about when I would receive the information and never heard anything until receiving it last night. Although stressful it’s still very exciting as these posters will be used to promote their events across the U.S. They have events in Orange County, CA, Los Angeles, CA, Nashville, TN, and Chicago, IL. So it’s very exciting being able to have my work shown across the U.S. and no longer just on their social media accounts! They gave me a few ideas for what they wanted, but more so told me what they don’t want so I have a lot of options to go with. Next week I’ll be sure to upload what I’ve come up with but for now, I have nothing new to show!
This week was a busy week for us at Stetson Broadcasting! We had four home games to broadcast, all basketball games this week. Early in the week in prep for the upcoming games I asked about getting full body jpegs of the players so that I could insert them into the broadcast to make it look a little better. I’m including one of the examples I did of Abayomi Iyiola. (one of about 10) It was nice being able to help out with the cutouts and being able to use them during our broadcasts. I’d love to start getting pictures and action shots of the players during the game so that we can cut them out and use them as thumbnails for play of the game or something along those lines. In the future I’m hoping to start working on some motion graphics that I can leave with the broadcast team after I graduate. Looking forward to the double header on the 23rd!
Monday, February 18th, concludes my fourth week at Museum of Art Deland. The most important and productive times for me throughout the day are when I have the opportunity to create content. I addressed last week how I was assigned with some new graphic design work for an event in early April. I am responsible for assisting in creating a design strategy for this upcoming event launch. What was once a fairly straightforward job of creating flier and poster content has morphed into one that requires a variety of communication skills. In this assignment my design work will not only reflect the museum but the sponsors participating in the event. This means my work must be approved by them also before going to print. This assignment has a learning curve because there are so many goals I could potentially focus on like sponsor awareness, social engagement, creation content, and others. I had to learn more about prioritizing and collaboration. A big takeaway from all of this is that there are so many different ways to interpret a project that involves multiple parties. This assignment taught me to step outside of the box and put myself in someone else’s shoes in order to sell a design idea. This will be a necessary skill since I am interested in the advertising field.
Per usual, I had my weekly conference call with Heather. Last week she asked me to make some graphics for their Instagram account. She shared an excel sheet with me and told me to make a graphic for each highlighted quote from someone who had attended the event the year before. I skimmed through it and had some ideas based on their color scheme so thought it would be a pretty simple task. However, I soon came to realize that there were thirty-six quotes that they wanted graphics for. The design I had in mind was super simple and chic so it wouldn’t be too complex, but it would be very time-consuming. After completing all thirty-six graphics I let Heather know and she asked that I make 2 for each quote. One that had a colored background and white text and one that had a white background but colored text. This would mean that I needed to make another thirty-six graphics. So, to say the least, it was a very graphic filled week, but I learned a lot of time management and was able to complete all seventy-two graphics on time! I attached a preview of these graphics.
This week I got to do a couple of new things. As the day started, I was working on answering emails and checking business’s Instagram to see if any new clients wanted to come in for an interview. I also had a task to speak with referred models and write down their information to fill out an application. Also, I got a new task that I have to do before next Monday, which is to make an excel spreadsheet with other agency’s information that will be used to give to clients. It is the first project that I would have to do on my own time and it has a deadline. On Wednesday, I got to go to a photo shoot, for which the pictures will be used for the composite cards. I had a special job, that included me to use disc panel reflector; I held it above the client or on one of the sides in order to bounce off the light for better picture quality and lighting; although, to be honest, it was a little complicated, since it was very windy that day and it kept flying off and I thought it would accidentally hit the person next to me; overall, this new experience was pretty great, I got to go outside and enjoy the beach scenery and also got an arm workout! This week was full of new experiences and tasks for me to do, and I am grateful for these opportunities. So far, my internship experience has been awesome and I got to meet new people that work in this industry.
Monday February 11th, concludes my third week at Museum of Art Deland. This past week I was assigned with some new graphic design work. I also finished up some press release assignments I have been working and I also created a new banner for the Facebook page. This new assignment is an event in early April and I will be taking part in its design work. My supervisor wants some kind of abstract flower design concept in different colors. I have started working on color scheme in a light lavender and maybe turquoise. I have a general layout of what my supervisor wants and specific guidelines. For example, there needs to be some element with black in the flowers because the flower part of the art is used on the place card and table cards at the event and the linens are Black and White. My art concept will be used for the fliers, website banner, place cards, and table cards. I will be finalizing and printing them around by March 1st. This whole upcoming week will be dedicated to processing the design. Im excited to create these and add them to my portfolio!
In this blog entry, I want to reflect on my internship experience that I had so far. For the past few weeks, I have been getting to know the dynamic at the office and learning what some of my tasks would be here. So far, it has been an interesting journey, since I have never been associated with this industry, which is modeling business, before. I am always excited to learn something new and getting a fulfilling experience is my goal. I think that during my internship, my public speaking skills would definitely improve and I will be more open to communicate with others, since later in life I would have to talk to my bosses, colleagues and people around me and be more direct, express my point of view, ask questions openly, so that I could be successful in all that I do. I will also make new connections with people that work in this industry, that might be useful later. In my opinion, it is always important to keep in touch with people, keep those connections and have that support. Also, I think that my management skills will get better, since I was able to manage the office by myself, when the supervisor had to leave for a while. I was able to meet the interviewees and provide help they needed before their appointed time. I have been working with Photoshop and fixed some photo shoot images that will be used in the composite cards. The main purpose of doing this, is to enhance the lighting, remove bruises, work with contrast and to improve the overall quality of the picture. This experience has been very enjoyable to me and I hope that I will get to work in other areas of Digital Arts world.
Throughout my internship, I’ve had many issues with communication. As mentioned before every week we have a conference call, however, up until last week those weren’t happening so I was sort of guessing with what I should be doing. Attempts at reaching out were never answered, and with a new semester, we had to pick a new weekly call time. After finally getting that all figured out I was assigned another task! The last project I worked on was the 12 days of Christmas campaign that they did (I’ve attached a few of my favorite designs below). Most recently, I’ve been asked to make a worksheet template for their event they have coming up. Additionally, I was assigned to research binders. I was a little confused by that assignment, but they need a binder to put the worksheets in and they wanted a sustainable option since that’s what their company is all about. So this week I’ve been delving into the world of sustainable binders. Surprisingly, there are a lot more options than I originally believed there would be. So until next week, I will be researching different options of sustainable binders and compiling them into an excel form for Heather (my boss) to review. So if you’re ever in need of anything sustainable you might be shocked by the countless options you have available at your fingertips.
Today, Febuary 4th, I completed my second week at the Museum of Art DeLand. This week I was doing a lot of social media work. I was mainly making captions for some of the upcoming exhibitions for the museum. These shows include Sentinels by Robert Thiele, Retrospective by Grace Hartigan, and a body of work by film photographer Gary Monroe. I also made four social media posts and a flier for the upcoming Harlem Renaissance Film Series. The film series will be showing Against The Odds: The Artists of the Harlem Renaissance, Romare Bearden: Visual Jazz, Jacob Lawrence, Faith Ringgold, and Betye & Alison Saar. I got to meet a few more people who work in/with the museum. My routine was pretty normal this week. My more regular everyday activities include social media work and slight website upkeep, also graphic design and photography for the museum. My assignments for the next upcoming week include writing two press releases to promote the opening of some upcoming shows and their opening receptions. I will draft them and send them to my supervisor for any revisions. My supervisor also has planned for me to attend the museums Advertising meeting this Wednesday which is pretty exciting. I am excited to sit-in and watch how the board manages their marketing. Then after the meeting we will be doing some things over at the museums down town gallery.
This week I had to come in for my internship only once, but I doubled my hours, so I worked two days in one. My supervisor did not have any appointments in the morning that day, so most of the time I was just helping her and we worked together. Some of my tasks were to help her with Instagram and reply to different clients she works with, I also got to work with the images for the composite cards and constructed a portfolio of one of the older model’s pictures. I got to manage agency’s social media platforms. As always, I was using email to contact different people and answer any questions they might have had. This time, the business was not that busy, so I did not get to participate that much. My supervisor and I have discussed for me to help her with the website for the business, but I am still learning about how her business works and I am only in the beginning of my Web Design class. Hopefully, in the next few weeks, I would have a better knowledge of how I can assist her with that. I will also have an opportunity to design her applications and maybe I will even get a chance to create a logo or some kind of inspiring posters that she could use or put around her office for new interviewees to see. So far, my workload has not been so rigorous, but it is only the beginning! I am excited to move forward and learn new skills and tips from my courses that I could apply to this internship.