Social Media Calendar

Hi friends!

So this past week I met with Gerri Bauer in the Office of University Marketing. She is the Social Media and Interactive Marketing Manager and is in charge of the main social media accounts for Stetson.

One of the main things we talked about was the importance of creating a social media calendar. Posting frequently allows your audience to have more opportunities to engage and interact with your business/company/university/etc. The idea of the social media calendar is that you would know what your posting, when your posting it, and what you need to do if you still need to gather things to post.

Gerri and I talked mainly about Instagram and Snapchat, in terms of social media. We went in and analyzed the Instagrams of other Stetson departments as well as other schools. Our findings showed that instead of just posting pictures, these accounts will post a photo with an added graphic to share more information about upcoming events. So while taking good photos is important, more and more accounts are incorporating simple graphics to enhance their message. Considering that some people just enjoy scrolling through their feed, they don’t always take the time to read an entire caption – thus the integration of graphic use.

Since it’s summertime she didn’t have much for me to work on, so I began to create and outline a social media calendar for CEO. It was a lot harder than I thought,  because I am still learning about the department as I’m working here.

She did send me on a mission though to Snapchat the “Hatter Chatter” livestream and also post about it on Instagram. I was so nervous and it didn’t go as well as I thought it should have.

It’s all a learning process though, and Gerri even said she would love for me to work with her during the school year! I’d have to volunteer my time though because I already have a work study position with CEO. But since I’ll be learning I really don’t mind volunteering my time.

That’s it for this post!

See you next time!

Taylor Hamilton


Past Seniors and Current Faculty

At this point, I’ve gone through and posted all of the remaining senior thesis exhibitions from previous years that were given to me. Some of the portfolios were too bare-bones to compile into concise, informative posts.

For example, usable documentation of the exhibition is missing from Eliza Colmes’s 2015 portfolio. The featured image of the post was found on her facebook profile. There is video documentation of the exhibition included in her portfolio, but it is far too large a file to upload. The only thing missing from her post is a gallery of works from her exhibition.

The title of Gisela Fernandez’s 2014 exhibition, as well as the titles of her works and her artist’s statement, are missing from her senior portfolio. This post will remain drafted until more content can be found and included.

 In addition, I’ve drafted a post welcoming  and introducing Chaz Underriner as a new member of the Creative Arts Department Stetson faculty as a Digital Arts professor. It’s set to upload before classes start in August.
After this, I will begin the process of gathering information in order to make a few faculty-focused posts. I will speak with Tonya Curran  and Madison Creech about the upcoming fall-exhibitions in the HAC.  I will also communicate with and research into the exploits of Dengke Chen, Matthew Roberts, and Krista Franco, regarding their work abroad over the summer. I will speak with Michael Katz about his summer Drawing class on the Stetson campus, and Dan Gunderson about his current exhibition in Vero Beach, A View From Above.

Week 6 MOAS Internship

This week we didn’t have that many tours to give, but it was a crazy week nonetheless. A YMCA group visited the museum every other day, and they turned out to be a handful. Not only were the kids rambunctious, but their arrival also brought on some other chaotic events. I was elsewhere when it happened, but apparently their bus driver was supposedly “driving irresponsibly”, which had upset a Summer camp parent, so she had called the police. I didn’t learn the outcome, but it put everyone in the museum in a foul mood. From this situation, we simply carried on with our work in order to try to diffuse the tension. Another problem we’ve been running into are docents. They’ve had irregular time to work, despite what the schedule says, which isn’t that bad since we usually cover their tours whenever they don’t show up. This week they did show up, and they were pretty particular over which age group they wanted tour and how they would go about it. It took patience, but we made sure to accommodate the tours to their interests to the best of our ability.

Regardless, as I mentioned last week, we started working on painting these sphere planets, and we finished the more crafty of the planets, Saturn. Apart from painting the sphere, we had to create a way to imitate the planet’s rings, so we poked shish kabob sticks through the sphere, painted a ring out of cardboard, and superglued the ring onto the sticks.

We also touched up another fossil, which is meant to have a “cockroach-like” texture.

On Friday, I was on my own since Ariana had to leave town to drop off her brother to a college orientation. I kept myself busy with my drawing tablet and began sketching illustrations of the Ground Sloth coloring book. It isn’t nearly finished, but here’s a work-in-progress screenshot:

Finally, for one of the summer camps, we had service dogs and their trainers come in and give a lecture about their work. I was mainly to make sure the kids didn’t lose their minds and pet the dogs without permission, but nevertheless it was a neat treat to see the dogs, and in the end the trainers let us pet the cute dogs.

endstation week 6

This week was a sort of odd week for me because it was in between Embark and the start of my rehearsals for the show I am stage managing. Most of the week I was on paints during the day painting smaller things that needed to be completed for the second show of the season, The History of America (abridged). My favorite thing that I painted this week was a giant bullet. I actually cut it out and painted it, I cut it out with a jig saw, sanded it, and then did a 4 color blend for the paint. In the evenings I was working front of house for Million Dollar Quartet, for this I was working in the box office doing will call tickets. After the show had started, I helped organize all the tickets so that we could cross check our records and make sure everyone was checked in on the computer. Once this was done, I filed the next night’s will call tickets by last name into the file folders.  Towards the end of the week HOA had moved out of the rehearsal space and it was my turn prepare the space for The Whipping Man rehearsals. First I had to clean the space and rearrange the furniture in the room to make room to tape out the floor. Taping out the floor is when you are using tape to mark on the floor where everything on the ground plan will be. For WM we have two platforms, 3 steps, and 5 pillars on the ground plan, so as ground plans go it was fairly simple. It is crucial to tape out the floor before rehearsals start because without the tape, the director cannot start giving the actors blocking because they do not know the dimensions of the space so if they were to start blocking, they would have to re-block everything once the set was taped.

MOAS Intership: Camp Starts Up Again

Camps were resumed this week and as usual, Thanya and I were in charge of registration for the youngest group (4-6 yrs.). As people showed up we guided groups of campers and parents to their respective classrooms. There they would meet the teachers and know where the classes were being held. After the groups were all set up we did our round in the Children’s Musuem to ensure that all the exhibits and displays were functioning correctly. While we waited for our 10 am tour group we did touch ups on a fossil cast that will be used this upcoming week for the marine science camp.

Due to unforeseen issues the YMCA group we expected that day arrived at a later time and that gave us the chance to begin doing the planetarium project for Seth. We properly attached the hemisphere that made up the planets and fixed surface imperfections with plaster of paris. Most of the prepping was completed by the time the group showed up. This particular tour took longer than usual since the group was very rowdy and uncooperative. Even so, we managed to start painting some of the planets and plan for the addition of Saturn’s rings. The project of course continued on into Wednesday where we successfully made Saturn, rings and all. We again had a group show up at a later time than expected but, we managed to get everyone set up.

This upcoming week will be a packed one, since Julia and Nicole will be teaching classes and Zach will be out for a the marine science outreach camp. That led to some changes in our scedule to better assist the education department. We will additionly be concluding the project with the planets and starting a new one so, we’ll see how this all ends.

View from above of the planets that we have completed thus far. From left to right: Nepture, Uranus, and Saturn.

endstation week 5

This was the second week of Embark, the structure of this week was the same except we had a showcase on saturday. This showcase was not like an ordinary showcase that you would see at a theatre camp where they would probably performing a show or they would have at least been rehearsing specific things the whole time to perform at the end. Instead, this showcase showed one activity that we did in each class for each group. Each group performed a different activity for their classes even if they had done the same activity as another group in their class. For improv the C1’s did ata-freeze and for acting the C1’s performed the Pledge of Allegiance with different “intentions” each time, the intentions they did at the showcase were using the pledge to intimidate someone, to sooth a scared bunny, and to be threatened. The C3’s played a game called Ant Farm for improv, Ant Farm is a game where you start with having a group of improvisers onstage in a line, two of them step forward and they are given a location or theme. They are then told flail and they begin to flail their bodies and when the prompter says stop they must freeze and begin a scene starting from that position. Whatever character they choose to be is the character that they will be for the duration of the game, it is key that they make a bold physical and vocal choice for their character. Now, as the scene is going along one of the improvisers in the back will clap their hands and tag one of the two people onstage out and they will create a character and begin a scene (going along with the location or theme). This continues on for the duration of the game and each improviser may only ever play the character that they started off with. For acting, the C3’s did two person scenes, these scenes were all done using the same scripts. At the beginning of the two weeks they were handed a page long script and asked to memorize it. Then during the two weeks we worked on how you could make the scenes be about anything even if you were using the same words because it is not about what you say, its about how you say it.


I forgot to mention it in my last post there was a big burglary at the museum last week. Initially, I did not realize how much equipment was stolen and how that would affect my duties over the week. I worked as a photographer a couple times because the damages needed to be documented and I also took photos of a press conference with the museum’s president, which should be later used in social media pages and to encourage police authorities to increase surveillance in the area where the museum is located. One of the strategies to keep attracting people to the museum, in spite of such events, is to promote the tours and art workshops organized by the education department. Thus, I have been collaborating with them to create content that is going to be shared via email to remind our audience of the services the museum has to offer. (Check out my progress below)

Although I have gotten to improve a lot of my technical skills by interim at the graphic design department, appreciating the role of art in society has been my biggest take away from this week. Amidst the political, economic and social crisis my home country is facing, I have noticed art provides a respite to the audience from their reality while it helps artists process and express their experiences living here. In my experience, artistic expression has helped me understand myself and the world around me; thus, interim at a place that empowers artist has been very rewarding and I look forward to helping   as much as I can during this especially difficult time.


Old Image to promote the tours at the museum
Monthly Program (my supervisor wants the new image to promote the tours to stick to the style in this program)
The image I have been working on to promote the tours. It is a work in progress. I will later post the final product

What is CEO

CEO normally stands for “Chief Executive Officer,” but at Stetson it also stands for the department of Continuing Education and Outreach. During the school year we handle Test Prep, Educational Travel, Continuing Education, and more. For the summer, we work with the various camps and conferences that are held at Stetson or by Stetson.

The department hires Conference Assistants (CAs) to act as RAs for the summer. These CAs handle check-in/check-out, lockouts, missing keys, supervising meals, etc. As the Marketing and Media Intern, I am in charge of taking pictures and promoting our summer camps.

One of the first camps we had was the Stetson L.E.A.D. camp. The CAs hosted nightly activities for the campers to play.

On the last day of camp the campers went to the Florida Youth Ranch and were tasked with completing various obstacle courses.

These courses and activities allowed the campers to learn applicable life and leadership skills.

Throughout the summer we’ve also been hosting camps by STEAM Society. It’s a day camp so these campers don’t stay on campus, but during the day they work with either Minecraft, Robotics, or Videography.

The Minecraft camp teaches about coding and being able to make your own mods to customize the game.

Robotics involves making robots and how to get them to do specific tasks and navigate obstacles.

In the Videography camp, the campers are making videos about whatever they want to.

They’re learning about lighting, audio, angles, editing, etc.

We don’t do much with the other camps (i.e. music camps) while they’re on campus except for look after them and just make sure they can get into their rooms. As a whole though, the department handles room rentals and renting out spaces for the camps.

I’m not a CA, but if anybody needs a job for next summer it’s a fun time. They pay for you to stay on campus as well as most of your meals, and it’s overall a really great time.

Week of July 10th-July 16th MACZUL Internship(Instagram stories)

So far this week, I have worked on content for the museum’s Instagram page. These are images that are going to be posted as Instagram stories to promote the start of the art summer camp next week, the next exhibit—scheduled for the end of this month—and “La Fiesta del Arte”, which is a sort of art festival that usually follows exhibition openings. I have encountered a couple challenges when working on this assignment. First of all, it was difficult to find the dimensions that would show perfectly on all devices. Initially, I found the dimensions that worked for my phone. However, when my supervisor visualized it on her phone, which had a smaller screen, the image was cropped, so I had to redesign it to work around that. On the other hand, it is been interesting to keep in mind the format as I worked. I am used to thinking everyone is going to visualize my design on a platform as big as my computer screen, so I have made a conscious effort to imagine how my work would look on a cell phone or IPad screen.

Additionally, the museum’s style is very minimalistic, so I have made a mental note to not overdo it in this assignment (I am fascinated by intricate and elaborate designs, so I might unconsciously try to emulate them sometimes). Sticking to such style has challenged me to pay more attention to the layout and composition of my designs. Because I am limited to only a few graphic elements, I feel it becomes very obvious when there is a lack of harmony between them and where there is no balance in the composition.

Despite such challenges, I cannot wait to see my designs on the museum’s Instagram stories. I will be posting screenshots as soon as my excitement wears off!


Week 5 MOAS Internship

This week there was no summer camp because it was sort of a break due to 4th of July. That’s why my supervisor Nicole had asked us to come in for only one day during the week. On that day we were supposed to tour one group in the morning, but they never showed up, so the start of the day was unexpectedly slow. But on the bright side, we finally finished painting rocks for the social media promo of the museum, and we ended up with approximately forty rocks, so they should be placed in Daytona parks for children to find rather soon.

This particular rock I painted of a prehistoric llama was my favorite.

Now that this project is done, we plan to organizing ideas for a coloring book we have to design and illustrate. The old coloring book the museum had didn’t have the best design, with the typography being inconsistent, and some of the sentences would have been hard to read or understand for kids. The old illustrations themselves weren’t bad, but since is now our project, it would only be fitting if we improved the illustrations. Aside from that, we want to make the coloring book more engaging by adding mazes and crossword puzzles.

Additionally, Seth had asked us to paint the solar system planets using styrofoam balls, but we won’t be starting that project until he gets back from his paternity leave.

Next week summer camp will be picking up again, and hopefully more projects to work on aside from Seth’s planets and the coloring book.