Plannogram

For each of the trade shows that we attend as a company, our Sales, Shipping, Product Development, Trend, and Design teams all collaborate to make our show a success. As a Product Development Team, we constructed what product would be showcased at each specific show as well as the display and accessibility of each product to our customers. While in the product line display and design process, we create a tool called a plannogram. This plannogram is basically a blueprint for our display set. It is created in adobe illustrator to ensure that we have exact proportions to scale in order to avoid any unexpected placement issues when designing our sets. Once our Plannogram is up to date and made, we continue on by ordering all of the product we need for the tradeshow. Once it is in our position we will do a “soft set” of our plannogram. This is where we roughly set up a mock set to double check for any sizing mistakes or packaging damages. Once we have conquered our soft set and fixed any problems we may have we go to our final “Hard reset” which is like a dress rehearsal for our trade show displays. This is where we make sure we have all of our hanging materials, packaging materials and even installation materials. This is where we will set up exactly what we will have in our tradeshow but at our home office. After all is set and perfect, we will package the display and send our display to the tradeshow while our company will fly to meet it, set up, and begin networking.

 

Crafting

As I have mentioned in previous posts, my company Darice sells art supplies. Therefore commonly we need to test our product by creating new crafts. This process will happen in one of two ways. The first option will be that we get in new product and we need Packaging photos. If we need packaging photos we will first take a picture of the individual product, then we will find a way to use our product in a craft. Crafts like this can range anywhere from Popsicle stick houses to 4ft canvases full of acrylic paint. This method spirited a lot of crafts but I was lucky enough to work on this summer. My favorite being a large canvas that was 78 inches by 60 inches with a new technique called pouring that we are researching for our Trend Department. We are working on a new line called studio71 which provides classic artist materials instead of crafting. I have attached photos of this canvas to the bottom of my post. The second option to Spirit our crafts this summer was our renovation and new design implements in our showroom at the Strongsville and Atlanta headquarters. In order to make our showroom and products more appealing to our large buyers, we decided to redesign our entire showroom. A showroom in our company is a mock version of what you will see when you put our products in your store. Our redesign featured Spring Garden and several other holiday featured product. In order to keep our store fresh and Innovative we crafted more than half of our display for the new showroom look. From this we created multiple crafts such as new signage banners from our product, new pallet signs from our product, and even built brand new shelving units and stained them with our product.  As mentioned in the past our company likes to create a very comfortable and family-oriented work environment. This being said another way of crafting at our Corporation is stemmed from Health Wellness days. During this time, our project managers who do the majority of crafting, will lead the entire department in a group crafting day. That day will consist of an openoffice forum in their crafting room for anyone in the creative Department to come by and relieve stress or to find therapy in making crafts with our product.

Summer 2018 Logo

As stated in a previous post, when creating anything for marketing that the public is going to see you usually have to go through the Creative Department. So when my boss, David Wood, asked me to create a logo for “Summer at Stetson 2018” I knew I needed to do things through them.

First I talked to Joel Jones, head of the Creative Department. I told him David asked me to make a logo, and in return, Joel asked me what my process for making a logo was. Having taken a Graphic Design course this past spring I had a basic idea of what my process was.

First I did research. I looked up different summer logos, camping logos, school logos, etc. Normally I use Google and Pinterest, but this time I also used a site Brittany Strozzo told me about called Behance. It actually helped me more than Google and Pinterest ever did. I highly recommend it.

After doing research, I started sketching. I knew I wanted to do something with palm trees. Since Stetson has palm court and it would be for summer, I thought a palm tree would be fitting.

Once I had a few sketches done I set up a meeting with Joel. We looked over the sketches, he gave me some input, and said I could go ahead with digitally making the logo.

See I thought that making a logo would be this HUGE process and would be so difficult, but it was actually really easy.

Going into this internship, I was under the impression that with marketing and media you have to jump through hoops to get anything done; but actually, it’s super simple! Yes you have to check that everything is in line with your message and is professional, but you don’t have to check with 20 different people before you make a post on Instagram.

So to anyone that’s going out and wanting to do Digital Arts with Marketing, be confident with what you’re doing, stay within your values, and “it’s better to ask forgiveness than ask permission.”

Outside the Office of University Marketing

Kara Cummings does marketing for the School of Business. So she works with University Marketing, but also outside of University Marketing. I’ll explain..

Mainly when it comes to creative things and marketing materials you usually have to go through the Creative Department of University Marketing, buuuuttttt when you need something quickly they’re a little busy.. Talking to Kara she says that if it’s something that’s going out internally, within Stetson/your department, then it’s okay to not have them make it and you do it. If it’s something that’s going out to the public it’s better to get their approval first.

One of the most important things when working with somebody else is you have to be organized. Kara uses a project management program called Asana. It helps you to organize your projects and the steps you need to make to complete the project.

So when you are working with Creative it’s best practice to tell them what you need at least 6 weeks before you absolutely need it. You should also give them a specific date and a reason why you need it by that date. If you need it sooner than 6 weeks it’s best to give them a few different dates instead of just one.

The Creative Department isn’t super difficult to work with, which is something I definitely thought at one point. They are just EXTREMELY busy. After working with Brittany Strozo for just one day, I was overwhelmed with the amount of things she has to do in just one day.

Talking to Kara I got some insight as to what I can do for the department of Continuing Education and Outreach since we’re also on the outside of University Marketing.

Faculty Web Pages

Throughout the summer I’ve been helping the Continuing Education and Outreach Graduate Assistant, Salman Mujtaba, revamp the department’s website: adding photos, switching layouts, updating information, etc.

As part of my meetings with University Marketing, I spent a day with Jordan Foley. Jordan is one of the web editors for Stetson, and he’s constantly working on projects. Diving into Web Garage, the system Stetson uses for making webpages, I learned that Stetson’s website is HUGE! I know websites have a lot of pages but MY GOODNESS I never knew it could be that many!

Anyways, to help relieve Jordan, I helped him with Stetson’s Faculty Web pages. So each faculty member has their own web page with information they submit to Web Services. I went through the forms and added any new information to the pages.

There were quite a few pages that didn’t exist because the forms were for new faculty members, so it didn’t take as long as I thought it would.

Currently Stetson is changing the layout for these faculty web pages. Instead of having everything just layed out and you have to scroll through a lot of things, the pages will now feature accordians. It looks a lot cleaner and that’s ultimately the goal for Stetson’s site. They want things to look clean and easy to navigate.

Helping Jordan with this project I realized how much work being a Web Editor is. It’s a lot of double checking information, making sure the formatting is correct, checking links, checking code, etc. It’s a lot and while it’s cool to be a part of, I can tell that it’s not something for me. So props to anybody that loves coding and is passionate about coding, like I WISH. I’ll stick to using the visual editor in Web Garage and call Web Services if I need help.

Thanks friends.

“Where We Stand Project”

I’ve come to find that a lot of my days with The Office of University Marketing involve researching and assisting with various projects.

Janie Graziani is the Assistant Vice President of Marketing/Media Relations. The day I went to work with her she sent me an email that morning about a project I could help her with.

Dr. Libby’s office had received a call about possibly participating in the “Where We Stand Project” with the Committee for Citizen Awareness. Neither of us had ever heard about this project or committee, so as soon as I got there she gave me the lowdown and I got to researching.

It turns out, the Committee for Citizen Awareness produces educational videos about the government and distributes them to public schools free of charge. The “Where We Stand Project” specifically talks about the health in our nation. According to research done by the National Institutes of Health, it seems that people who go to college and receive higher education tend to have better health than those that don’t.

The reason they reached out to Dr. Libby is because they want her to talk about Stetson and help promote this idea of going to college. One of the concerns Janie had was how much it would cost the school, because normally things like this cost upwards of $10,000. However, this project would only cost a total of $7,000 over the span of two years ($3,500 per year), and we would have full copyright to our portion of the project. A lot of times you don’t get the rights to your footage, so this information was a pleasant surprise.

I never knew that people called and asked President Libby to be a part of projects like this, so helping research and gather information was fun. I feel like a lot with Digital Arts, it’s important to research any project you are a part of to make sure that you want your name associated with it. Yes a job is a job, but you could also be putting your reputation on the line.

Going forward I’ll remember to know fully what I am a part of and make sure that I’m not compromising my own beliefs and values just for a check.

Working with Cory Lancaster

I’ve never really been someone who is good at writing. I stumble over my words, I can never get my point across, and I more often than not, lose track of my story. This summer, I had the opportunity to work with Cory Lancaster for a day and ask her some questions about stories and other aspects of journalism.

Cory Lancaster is the woman behind Stetson Today. She doesn’t write all of the stories herself, but she does have a say in the who/what/when/where for each post.

On my day with Cory, she had me look through the home page and see what stood out to me. I gave her some input as to what stories I would most likely click, as well as suggestions for changing titles/descriptions. I didn’t think she would actually go and change any of the titles or descriptions, BUT SHE DID! It was the coolest feeling in the world to think that my input was not only valid, but also useful!

Later I was able to assist Cory in fabricating an e-mail message into a story about the speaker for Values Day.  We took the text from the e-mail, rearranged it to sound more like an article, added some hyperlinks and photos, named it, then posted it. The entire time I felt like I was a part of something so important. It wasn’t just a school project, THIS WAS THE REAL WORLD!

I learned from Cory that when writing a story it’s important to keep things in chronological order and have a clear idea of what you are trying to say. It’s not hard to write a story, because most of the time the story writes itself. You just might need to add a few transition sentences.

Week 10 MOAS Internship: The Final Week

This was my last week interning for the museum. Summer camp had ended the week before, and there were no scheduled groups to tour this week. Reason being because we dedicated this week to cleaning up the museum. The aftermath of camp takes a heavy toll on the museum, and while it wasn’t closed to the public, the kid’s wing would’ve been harder for guests to enjoy since we temporarily move exhibits to clean the floors. Besides basic sweeping, vacuuming, and moping, we had to remove all the toys and school supplies that were used for camp and move them all to the second floor of the wing, where it has storage and supply rooms.

When we were done cleaning each day, I finally finished working on the coloring book. Below are two pages within the book that are part of a single illustration:

The rest of the coloring book is composed of single-page drawings and puzzles, such as a word search.

 

As I mentioned last week, our last project was to create fake money for the pizza restaurant in the kid’s wing. While I finished up the line art in the coloring book, Ariana drew the dollar bills and scanned them for me. Afterwards, I simply reused the drawings we had already completed for coloring book and placed them as the faces on the dollar bills. We didn’t have time to draw new faces, so we decided to be resourceful with the drawings we already had, especially since they were already digitalized. Below is the finished product:

Overall, I had an enjoyable time working with the museum. Besides all the cool things we made for the education department, working there was fun because we worked with a great staff, and they were easy to get along with. Additionally, it was nice to able to work with Ariana, which made the whole adjustment easier. Though it was an unpaid internship, it was a good and meaningful experience nonetheless.

And as an fyi, MOAS will need more interns for the fall. If interested for more information about the internships offered, please check out this link.

MOAS Internship: Last Week at the Museum

This week marks the end of my internship at the Musuem of Arts and Sciences in Daytona Beach and it consisted of wrapping up our final projects and restoring the classrooms to their normality. After eight weeks of at least 45 kids (ages 4 to 12) on any given day, the rooms were in desperate need of a clean up.

We started organizing and cleaning the downstairs classroom since this weekend it would be used for a birthday party. Computers were taken down and unused art supplies was taken up to the mezzanine.
In the area that the 4 to 6 year old class was being held, the museum normally has a variety of a exhibits. During the time of the summer camps they were all moved into the main Children’s Musuem area. This of course made the area far more crowded so it’s nice to have more space that allows guests more area to explore the exhibits. All the furniture and material that was used was moved out either into storage or the upstairs supply closet.

Once the clean up process in the Children’s Musuem was completed we move to clean our area in the education department office. All the project that we completed over the course of the internship were done in this area so we had certainly amassed material in there.

In terms of projects that needed to be finalized, we had to finalized the coloring book for the Prehistory of Florida, the creation of fake money and some final fossil cast touch ups. For the coloring book, Thanya was combing our parts into a final and polished file. The fake money, was a last minute project that would be used in the Children’s Musuem in the pizza making exhibit. The fake notes would integrate aspects of the Musuem such as the Prehistory exhibit. These notes I drew up and then gave to Thanya so she could digitally render them. The last bit of touch ups I did on a cast I was working on last week that they want to now use in a exhibit instead of department outreaches.

These are the sketches of the “fake money” we created for an exhibit in the Children’s Musuem.

Overall, my internship with the education department was extremely insightful and a nice addition to my musuem experience. As I mentioned in the beginning of these posts I really wanted to get an understanding for how educational aspects and programs get incorporated into musuems and other art institution. I certainly got the chance to see the planning and prepping that goes in the running of a camp and how essential it is to the increasing of community engagement for musuems.

Nearing the End

On July 27th I spoke with Madison Creech about her collaborative project, ANTIBODIES, with FEELD.

On August 10th I met with Tonya, and she provided me with a few more things to post about.  I also scheduled a post for the 28th Annual Undergraduate Juried Exhibition to post soon after classes start, which includes dates and deadlines and summarizes the general requirements. I also have a few posts featuring the upcoming panel discussions and lectures relating to the Fall exhibitions. I still need featured images for a few of these, however.

Intermittently I have been helping Jennifer Sorese at Studio Bleu in New Symyrna in exchange for studio time to work on my own projects.  It’s been a really positive experience reconnecting with my past AP 3D Studio Art teacher, and enlightening to hear an outside ceramicist’s perspective on Stetson’s art program. Similar to what I and others have brought up, ceramics students and the ceramics studio desperately need an overhaul and introduction of preventative safety measures, concerning the inhalation of clay and glaze dust.

I still have yet to reach out to Dr. Katz, Matt Roberts,  Dan Gunderson, Dengke Chen, or Krista Franco. This is in part due to my own nervousness, but I do intend to reach out to them within the following week and a half preceding the end of this internship so I can obtain information and insights to make a few more posts.

The next web intern can pick up where I left off concerning my drafted and unfinished posts that focus on past seniors and especially future events in the Hand Art Center. Tonya Curran expressed great interest in continuing to keep in touch with CREA interns, and to promote the website to new and current students in the Creative Arts Department as a resource.