Week 4 at Renegade Agent Marketing was completely different. The company had a big deadline coming up for a real estate webinar pitch and one of the main bosses needed his Powerpoint presentation finished. (It hadn’t even been started yet) The pitch was for a 5 million dollar house so the stakes were high. I finally got to see what goes on in the conference room where they have an 11:30 meeting everyday. My main task was to research and then explain what Retarget Marketing is and how our company uses it over others. I had never heard of it before but I quickly learned that Retarget Marketing is basically like the Facebook ads that you see that are tailored to your interest. When you click on anything, a cookie is installed on your computer which sends Facebook information so they can send you better ads that meet your interest. Thats basically what our company does but with real estate. It sounds simple but the reason a lot of companies can’t do it is because of price. Our company spends about 5K a week on it. Now I know why they need interns.
This was basically my pitch but summed up into keywords for powerpoint sake. When I thought about it, I realized that I hate ads and that its really ironic that the company I worked for was part of that annoyance. I gained a better appreciation for the technology that goes into that though. Ive always felt like Facebook was stalking me. I guess they are. Once that was done I just continued to follow the outline and bust out as many slides as i could. Chris, the boss, really like my slides so that was a better experience than last week. By the end of the week we had finished the powerpoint. All 79 slides.
Week 3 at Renegade Agent Marketing was another learning experience. I got some feedback for the Southern Bell Logic designs and she really liked them. She especially like the one with the mirror and asked me if I would be interested in doing more designs after my internship was over. I was excited to get such good feedback and make a connection that I could peruse in the future. I let her know that I would definitely be interested in doing that.
I then started my next project which was a logo modification for a website we were building called E Shop Marketer. The original logo had E in a shopping cart. Sean, the website designer who was giving me advice about the Business Growth Experts logo, was not a fan of the shopping car and argued that it made it look like an online store and not a marketing strategy website. We came up with the idea of a graduation cap on top of the E and I filled it with a woodgrain. It looked really sharp and I was excited to show it to our boss Billy, and then… The younger brother of the owner of company came in to talk to Sean and saw me working on the logo. Apparently he had designed the original and was upset that Billy had assigned me to make a new one. Office drama ensued, and I was eventually taken off the task of editing the logo and put on the task of finding license free images for the website. It was definitely a let down that we couldn’t use the new logo because Sean, Billy and I really liked it. I guess the main take away from this week is you don’t always get what you want.
My second week at Renegade Agent Marketing went by in a flash. We obviously had a holiday weekend and they didn’t need me on Tuesday so I ended up working from Wednesday to Friday. I had emailed the proof sheet to my boss Billy and he really liked the changes. Unfortunately the customer was still unsure about the designs. I sat down to start from scratch and Sean, the website designer that sits next to me, was just encouraging me to stay focused on what they want and not to take it personally. Within minutes I had something new. It was simple yet effective and my boss was impressed how fast I got it done. With that sent off for feedback, I started on my next project which was a logo design for a clothing line that the owners wife was starting up. Talk about high pressure. I met with her and she gave me some drawings that she did and explained to me what she was looking for. She basically wanted a badge or crest of some kind that symbolized what her company was about. I spent Thursday and Friday coming up with a bunch of different designs, converting them to .png files, and sent all of it out before the weekend.
This week really took my photoshop skills to a different level. I have become really comfortable with masking layers and I’m learning more and more tricks. One thing that I took away from the week was not to get discouraged when you have a picky customer. It’s part of the job to try stuff and get feedback until the customer is happy. It’s definitely a nice to have another designer there to give me tips and encouragement. This week was a great learning experience.
The first week at Renegade Agent Marketing was really eventful. I ended up working everyday from Tuesday to Friday. After my first day, I got some feedback on my initial logo design. They liked the spacing and the font but they wanted more defined edges and something that looked more like a seal or badge. I began messing around with borders and added a strikethrough line at the bottom. I also added an arrow on top of the long part of the H to symbolize growth. I put all the different designs on one proof page along with a circular logo that I made when I was just messing around and submitted it for feedback. They liked where I was heading but really like one part in particular from the circular logo. The light bulb in the center. They asked me to get rid of the gear and replace it with the bulb and they also wanted to get away from the green color scheme. I spent the next two days making the edits, perfecting the fonts, and coming up with cool color schemes. I made sure to have the proof sheet done by friday so I could present it monday morning and get more feedback.
The main thing I took away from this week was just the overall gain in knowledge of photoshop. It had been a while since I had used the program so I was a little rusty but by the end of the week I pretty much had it down again. I really like the fact that I get to be creative at work. It makes me appreciate being a digital arts major.
Today was my first day as a graphic design intern for Renegade Agent Marketing. I basically just got the run through of what they do and how they work. I met the team and got my desk with a double screen computer equipped with Adobe Creative Suite. Just by chance, the owner of the company decided to take everyone out to lunch so I got to get to know everyone and get any awkwardness out of the way. Once lunch was over it was time to get to work. I was assigned my first project which was to design a logo for a website they were building. Basically, our company gets contracted to offer business solutions, marketing tools, search engine optimization, web site design, etc. The website that they are working on now is for a business that is looking to do what we do. It’s called Business Growth Experts. My initial criteria for the logo was something modern with a green color scheme and they wanted it to symbolize growth. I began brainstorming and drawing out doodles. The first thing I thought of was a tree branch or a plant. Ironically, not 5 minutes later my boss came in an said “Oh yeah, No trees or plants.” So i scratched that idea and just started working on getting the text right. “Business Growth Experts” is a lot to fit into a logo so I started to realize that the spacing of the text was the most important part. By the end of the day I had something ready to present to my boss the next day.