Week 1 – Renegade Agent Marketing

The first week at Renegade Agent Marketing was really eventful. I ended up working everyday from Tuesday to Friday.  After my first day, I got some feedback on my initial logo design. They liked the spacing and the font but they wanted more defined edges and something that looked more like a seal or badge.  I began messing around with borders and added a strikethrough line at the bottom. I also added an arrow on top of the long part of the H to symbolize growth.  I put all the different designs on one proof page along with a circular logo that I made when I was just messing around and submitted it for feedback.  They liked where I was heading but really like one part in particular from the circular logo.  The light bulb in the center. They asked me to get rid of the gear and replace it with the bulb and they also wanted to get away from the green color scheme.  I spent the next two days making the edits, perfecting the fonts, and coming up with cool color schemes.  I made sure to have the proof sheet done by friday so I could present it monday morning and get more feedback.

The main thing I took away from this week was just the overall gain in knowledge of photoshop.  It had been a while since I had used the program so I was a little rusty but by the end of the week I pretty much had it down again.  I really like the fact that I get to be creative at work. It makes me appreciate being a digital arts major.

Logo Proof 1
Logo Proof 1
Logo Proof Feedback
Logo Proof Feedback
Logo Proof 2
Logo Proof 2

One thought on “Week 1 – Renegade Agent Marketing”

  1. These are some excellent artifacts from your design process. It is helpful to both see and read your explanation of the changes. Be sure to develop the habit of collecting these whenever you take on a project.

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