Week 4 Journal: Feb 2-6

What I enjoy most about Lynne’s mentor ship is her ability to keep it real with me. She spends a lot of time discussing the practicality of her business as a graphic designer. She often points out some practical tips for the business side of graphic design.  Lynne gets a variety of sized jobs. She has made designs from billboards to business cards. Our most recent job was the small folder design given to us by the local print shop for a small company. The budget was $100. They wanted to purchase a stock photo since (at the time) said they didn’t have access to the original image. This meant that I would have to search for stock photos. I spent a few days trying to compile some good images, only to send them and have them rejected. It was meant to convey a couple purchasing a vacation home–my images focused too much on couple and not enough on house.  Granted, they were still good images and would have worked with the ad, but he wanted us to find more. This is where Lynne stepped in…often times when customers become selective and have a low budget to begin with, she has to tell them to pick up some of the slack. Lynne incorporates research time into her total costs…the time it takes her to search and find images and other resources she has to incorporate in her work. The entire project was put on hold because she explained we already exceeded the amount of time it should have taken to pick a photo and when this happens, she does not hesitate to put the responsibility back on the client. Interestingly enough, a few days later they had contacted the last designer who used the photo and they still had it and sent it over to us. I kind of sat there wondering why they didn’t take a few minutes to do this in the first place and why I was sitting there a week later with the picture we thought we were going to use in the first place. It just goes to show me..on a personal level..that clients underestimate our duties. Lynne has even told me stories of her being hired to project manage only to get sent emails of employees of that company who have taken it upon themselves, with no education or knowledge of design to create their marketing materials. This is a big NO NO! As I’ve been working more closely with Lynne, I have realized that what I feared most about my chosen profession is probably true. That most clients assume that we can come up with these designs quick, that these designs are as simple to make as they are to look at. That is probably one of the most frustrating misconceptions because I am well aware of the amount of thought I put into my work. The time I take trying to understand the concept and how to connect it through color, shape, aesthetic and all of those other important design elements with the goal of creating an effective work of art that can SELL.  The funny part about it is that I am even more aware when someone HAS NOT taken any of this into consideration. This internship is teaching me a lot so far.

One thought on “Week 4 Journal: Feb 2-6”

  1. Factoring in your hours when you work for a flat rate is very important. If you keep putting hours into the project, you could find yourself working for less than minimum wage.

Comments are closed.