This week at my internship we spent a lot of time just making some progress on the upcoming deadline on the folder design for the local print shop. The client came back with a few changes and I’ve spent the last few hours trying to finalize this design and get it sent out to print. In addition to that, Lynne set aside some time for us to talk about the creative direction of my senior project . She found it important to discuss and wanted to give me some guidance. I needed some help trying to conceptualize the new images that I would be creating and we worked on coming up with a cohesive theme that could fit with all the images and across the five different posters. In addition to that, she made a suggestion regarding the pledge and giveaways. She mentioned that sometimes incentives help to nudge behavior and get people excited because they see that there’s something in it for them. Instead of the envelope challenge we discussed an idea called the “phone pouch” with a tag attached to the side that challenges whoever takes a free pouch can complete the challenge. It is more permanent then an envelope and can be reused. This can serve as a reminder to keep it safe when you’re behind the wheel. I really appreciate Lynne’s suggestions and I can definitely see myself incorporating this new idea into my theme.