{"id":28596,"date":"2019-11-04T13:27:04","date_gmt":"2019-11-04T18:27:04","guid":{"rendered":"https:\/\/www.stetson.edu\/law\/news\/?p=28596"},"modified":"2019-11-06T16:58:58","modified_gmt":"2019-11-06T21:58:58","slug":"law-professor-tackles-political-brands-in-new-book","status":"publish","type":"post","link":"https:\/\/www2.stetson.edu\/law\/news\/index.php\/2019\/11\/04\/law-professor-tackles-political-brands-in-new-book\/","title":{"rendered":"Law Professor tackles political branding in new book"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.stetson.edu\/law\/news\/wp-content\/uploads\/2016\/07\/torres-spelliscy_ciara_headshot_TN.jpg\" alt=\"Professor Ciara Torres-Spelliscy.\" class=\"wp-image-20993\" width=\"191\" height=\"191\" srcset=\"https:\/\/www2.stetson.edu\/law\/news\/wp-content\/uploads\/2016\/07\/torres-spelliscy_ciara_headshot_TN.jpg 550w, https:\/\/www2.stetson.edu\/law\/news\/wp-content\/uploads\/2016\/07\/torres-spelliscy_ciara_headshot_TN-200x200.jpg 200w, https:\/\/www2.stetson.edu\/law\/news\/wp-content\/uploads\/2016\/07\/torres-spelliscy_ciara_headshot_TN-500x500.jpg 500w\" sizes=\"auto, (max-width: 191px) 100vw, 191px\" \/><figcaption><a href=\"https:\/\/www.stetson.edu\/law\/faculty\/torres-spelliscy-ciara\/index.php\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Professor Ciara Torres-Spelliscy (opens in a new tab)\">Professor Ciara Torres-Spelliscy<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Law Professor Ciara Torres-Spelliscy wrote a new book called <em>Political Brands<\/em> that examines how branding and politics have gone hand in hand throughout history. It was published in September 2019 by Edward Elgar Publishing. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From &#8220;I Like Ike&#8221; to President Donald Trump\u2019s MAGA hats, branding in politics have sold both ideas and candidates. <a href=\"https:\/\/www.e-elgar.com\/shop\/political-brands\"><em>Political Brands<\/em><\/a> explores the legal framework for the use of commercial branding and advertising techniques in political campaigns, as well as the impact of politics on commercial brands. The book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Torres-Spelliscy, an expert\non campaign finance, election law and constitutional law, said she wrote the book\nto, \u201chelp myself and my fellow citizens understand this strange American\npolitical moment in which&nbsp;<a href=\"https:\/\/www.teenvogue.com\/story\/2020-democratic-candidates-marketing\">branding<\/a>&nbsp;is\novertaking truth in elections and in every day political discourse.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Book written for mass audience and academics alike<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Each chapter focuses on another aspect of American political life that is being rebranded, from branding corruption and branding treason to <a href=\"https:\/\/libraries.mercer.edu\/ursa\/handle\/10898\/10134\">branding greed<\/a>, branding tragedy and more. The book was written to be accessible for the average citizen \u2013 especially as the 2020 election <a href=\"https:\/\/www.marketplace.org\/2019\/10\/07\/candidates-are-hoping-youll-buy-their-rhetoric-as-well-as-their-merchandise\/\">ramps up<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAmerica is experiencing a\nperiod of truth decay. I hope readers of the book will better understand this\nphenomenon and not fall for clever political branding that tries to tug at our\nemotions and fog the mind.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Torres-Spelliscy also wanted the book to be useful for the academic community, so it includes full footnotes to allow scholars to build on its findings. For democracy advocates, the book ends with a raft of policy suggestions to improve and strengthen the democratic process.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Lessons to learn<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI hope that readers of\u00a0<em>Political Brands<\/em>\u00a0now and in the future gain a better understanding of how the\u00a0<a href=\"https:\/\/promarket.org\/how-the-supreme-court-is-rebranding-corruption\/\">Supreme Court has shaped the landscape for electoral politics<\/a>\u00a0by inviting corporations to spend in U.S. elections, allowing lying in elections to go unpunished and refusing to hold corrupt politicians liable for their actions,\u201d said Torres-Spelliscy. \u201cAgainst this legal backdrop, politicians and other political actors are flooding the electorate with myths, misstatements and outright lies. Often politicians, including the president, use commercial branding techniques to shape their messages to the public. And in the midst of this, the public is often told not to believe what their own eyes are witnessing, or that a reliable source of disquieting information is \u2018<a href=\"https:\/\/www.theatlantic.com\/politics\/archive\/2019\/01\/trump-tries-undermine-mueller-indictments-legitimacy\/580081\/\">fake<\/a>.\u2019\u201d\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Political Brands&nbsp;will also provide readers with needed context now\nand in the future of how President Trump got to the point of an impeachment\ninquiry by the House of Representatives. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find the book can find it on&nbsp;<a href=\"https:\/\/play.google.com\/store\/books\/details?pcampaignid=books_read_action&amp;id=Jj-tDwAAQBAJ\">Google Play<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.amazon.com\/Political-Brands-Ciara-Torres-Spelliscy\/dp\/1789901812\">Amazon<\/a>.&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Law Professor Ciara Torres-Spelliscy wrote a new book called Political Brands that examines how branding and politics have gone hand in hand throughout history. It was published in September 2019 by Edward Elgar Publishing. \u00a0 From &#8220;I Like Ike&#8221; to President Donald Trump\u2019s MAGA hats, branding in politics have sold both ideas and candidates. Political [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[383,4],"tags":[1225,16,1528,1430,1218,340,852],"class_list":["post-28596","post","type-post","status-publish","format-standard","hentry","category-faculty-achievements","category-faculty-in-the-news","tag-campaign-finance","tag-constitutional-law","tag-democracy","tag-election-law","tag-first-amendment","tag-free-speech","tag-supreme-court"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Law Professor tackles political branding in new book - Stetson Law News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.stetson.edu\/law\/news\/index.php\/2019\/11\/04\/law-professor-tackles-political-brands-in-new-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Law Professor tackles political branding in new book - Stetson Law News\" \/>\n<meta property=\"og:description\" content=\"Law Professor Ciara Torres-Spelliscy wrote a new book called Political Brands that examines how branding and politics have gone hand in hand throughout history. It was published in September 2019 by Edward Elgar Publishing. \u00a0 From &#8220;I Like Ike&#8221; to President Donald Trump\u2019s MAGA hats, branding in politics have sold both ideas and candidates. Political [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www2.stetson.edu\/law\/news\/index.php\/2019\/11\/04\/law-professor-tackles-political-brands-in-new-book\/\" \/>\n<meta property=\"og:site_name\" content=\"Stetson Law News\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-04T18:27:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-06T21:58:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stetson.edu\/law\/news\/wp-content\/uploads\/2016\/07\/torres-spelliscy_ciara_headshot_TN.jpg\" \/>\n<meta name=\"author\" content=\"Ashley McKnight-Taylor\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashley McKnight-Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/index.php\\\/2019\\\/11\\\/04\\\/law-professor-tackles-political-brands-in-new-book\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/index.php\\\/2019\\\/11\\\/04\\\/law-professor-tackles-political-brands-in-new-book\\\/\"},\"author\":{\"name\":\"Ashley McKnight-Taylor\",\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/#\\\/schema\\\/person\\\/56f7dd69f0f4ca17e47fe08205aabc10\"},\"headline\":\"Law Professor tackles political branding in new book\",\"datePublished\":\"2019-11-04T18:27:04+00:00\",\"dateModified\":\"2019-11-06T21:58:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/index.php\\\/2019\\\/11\\\/04\\\/law-professor-tackles-political-brands-in-new-book\\\/\"},\"wordCount\":471,\"image\":{\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/index.php\\\/2019\\\/11\\\/04\\\/law-professor-tackles-political-brands-in-new-book\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stetson.edu\\\/law\\\/news\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/torres-spelliscy_ciara_headshot_TN.jpg\",\"keywords\":[\"campaign finance\",\"constitutional law\",\"democracy\",\"election law\",\"First Amendment\",\"free speech\",\"Supreme Court\"],\"articleSection\":[\"Faculty Achievements\",\"Faculty In The News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/index.php\\\/2019\\\/11\\\/04\\\/law-professor-tackles-political-brands-in-new-book\\\/\",\"url\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/index.php\\\/2019\\\/11\\\/04\\\/law-professor-tackles-political-brands-in-new-book\\\/\",\"name\":\"Law Professor tackles political branding in new book - 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