{"id":33516,"date":"2025-10-20T12:17:14","date_gmt":"2025-10-20T16:17:14","guid":{"rendered":"https:\/\/www2.stetson.edu\/law\/news\/?p=33516"},"modified":"2026-02-17T13:35:35","modified_gmt":"2026-02-17T18:35:35","slug":"kaye-inns-speaker-offers-lessons-in-values-based-branding","status":"publish","type":"post","link":"https:\/\/www2.stetson.edu\/law\/news\/index.php\/2025\/10\/20\/kaye-inns-speaker-offers-lessons-in-values-based-branding\/","title":{"rendered":"Kaye Inns Speaker Offers Lessons in Values-Based Branding"},"content":{"rendered":"
\n
\"A
Branding expert Bailey Martindale spoke at Stetson Law in October of 2025.<\/figcaption><\/figure>\n<\/div>\n\n\n

What does branding have to do with fulfillment?<\/p>\n\n\n\n

For legal professionals, more than one might expect.<\/p>\n\n\n\n

Earlier this month, Law Professor Tim Kaye<\/strong> hosted a speaker who shared sharp insights about the important connection between personal values and professional identity.<\/p>\n\n\n\n

The dinner event was part of the Stetson Inns program, the College\u2019s fresh approach to helping law students develop confidence, understanding, and professional identity. The speaker was Bailey Martindale<\/strong>, founder of Branded Communication<\/a>, who offered a thoughtful approach to brand-building tailored for legal professionals.<\/p>\n\n\n\n

Introducing her, Kaye said the pressures of law school can be so overwhelming that success eclipses everything else.<\/p>\n\n\n\n

\u201cAs a result, you forget about who you are and what your values were before you started,\u201d Kaye said.<\/p>\n\n\n\n

Building a professional identity early \u2013 one based on personal values \u2013 can help ensure a more fulfilling career in law, he said.<\/p>\n\n\n\n

How values factor into brand<\/strong><\/h2>\n\n\n\n

Through a series of examples and exercises, Martindale encouraged the students to think about what kind of lawyer they want to be \u2013 and how to express that to prospective clients. From aggressive litigators to passionate advocates for justice, there are plenty of options.<\/p>\n\n\n\n

Those core characteristics, along with how one conducts him- or herself, form the roots of one\u2019s brand \u2013 not, contrary to popular belief, a logo, billboard, or promo.<\/p>\n\n\n\n

\u201cBranding isn\u2019t just visuals. Branding is reputation and behavior,\u201d Martindale said. \u201cThe most important part of branding is really figuring out your values.\u201d<\/p>\n\n\n\n

Professional interactions, digital presence, aesthetic choices, and those with whom one associates send signals that help form a reputation, she added \u2013 so they ought to reflect the factors that motivated a lawyer to choose the legal profession in the first place.<\/p>\n\n\n\n

Through an exercise she called a \u201cMini Brand Lab,\u201d Martindale ask the students to choose words they would like to associate with their ethical core (integrity, justice, professionalism), the client experience they would like to create (transparency, compassion, speed), and personal drivers (excellence, legacy, community).<\/p>\n\n\n\n

Having a clear personal values statement can help one maintain their professional ethical compass \u2013 and their brand \u2013 under pressure.<\/p>\n\n\n\n

\u201cObviously, as you know, lawyers often find themselves in fairly stressful situations,\u201d she said. \u201cSo how are you holding onto those values that are important to you in stressful situations?\u201d<\/p>\n\n\n\n

Aligning values with clientele<\/strong><\/h2>\n\n\n\n

During a question-and-answer session that followed her presentation, a student asked what happens if justice is your core value, but a client is pushing you to win at all costs \u2013 ethically or otherwise.<\/p>\n\n\n\n

\u201cThere are those lawyers who want to be known as ferocious lions who will do whatever it takes to win,\u201d Martindale said. \u201cThere\u2019s nothing wrong with that.\u201d<\/p>\n\n\n\n

If a client\u2019s expectations go against your own ethos, however, it might be time for a difficult conversation.<\/p>\n\n\n\n

\u201cThat is when I encourage you to fire that client,\u201d Martindale said. \u201cI know that is a scary decision.\u201d<\/p>\n\n\n\n

And if the message you\u2019re sending seems to be bringing in clients whose goals do not align with your values, Martindale said, \u201cthat is probably telling you it\u2019s time for a rebrand.\u201d<\/p>\n\n\n\n

Immersive learning in a relaxed setting<\/strong><\/h2>\n\n\n\n

Stetson Law\u2019s award-winning Inns program aims to create a low-pressure environment where first-year students are introduced to everything from essential legal knowledge to practical tools like marketing. The goal is to encourage them to begin to develop their authentic professional identity before the pressures of law school and the legal profession set in \u2013 and to make career choices accordingly.<\/p>\n\n\n\n

The program consists of smaller groups of first-year law students led by a \u201cBencher,\u201d or professor \u2013 in this case, Professor Kaye \u2013 and mentored by 2Ls and 3Ls. Within these smaller groups, Benchers aim to cultivate a sense of belonging and a support system among the students while giving them a chance to meet and hear real-world insights from working professionals in the legal world and beyond.<\/p>\n\n\n\n

Learn more about the Stetson Inns<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

What does branding have to do with fulfillment? For legal professionals, more than one might expect. Earlier this month, Law Professor Tim Kaye hosted a speaker who shared sharp insights about the important connection between personal values and professional identity. The dinner event was part of the Stetson Inns program, the College\u2019s fresh approach to […]<\/p>\n","protected":false},"author":27,"featured_media":33514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2001,2019,3],"tags":[2430,313,1933,2603,2631,2659,2658,1190,208],"class_list":["post-33516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus-life-news","category-featured-campus-life-news","category-news-1","tag-career-and-professional-development","tag-inns-of-court","tag-news","tag-news-and-stories","tag-news-top","tag-professional-development","tag-stetson-inns","tag-stetson-today","tag-timothy-kaye"],"yoast_head":"\nKaye Inns Speaker Offers Lessons in Values-Based Branding - Stetson Law News<\/title>\n<meta name=\"description\" content=\"One's brand may not be front-of-mind for many law students, but marketing expert Bailey Martindale says thinking about it early is critical.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www2.stetson.edu\/law\/news\/index.php\/2025\/10\/20\/kaye-inns-speaker-offers-lessons-in-values-based-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaye Inns Speaker Offers Lessons in Values-Based Branding - Stetson Law News\" \/>\n<meta property=\"og:description\" content=\"One's brand may not be front-of-mind for many law students, but marketing expert Bailey Martindale says thinking about it early is critical.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www2.stetson.edu\/law\/news\/index.php\/2025\/10\/20\/kaye-inns-speaker-offers-lessons-in-values-based-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Stetson Law News\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-20T16:17:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-17T18:35:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www2.stetson.edu\/law\/news\/wp-content\/uploads\/2025\/10\/Bailey-Martindale-Inns-October-2025-News-Preview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"590\" \/>\n\t<meta property=\"og:image:height\" content=\"391\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kate Bradshaw\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kate Bradshaw\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/index.php\\\/2025\\\/10\\\/20\\\/kaye-inns-speaker-offers-lessons-in-values-based-branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/index.php\\\/2025\\\/10\\\/20\\\/kaye-inns-speaker-offers-lessons-in-values-based-branding\\\/\"},\"author\":{\"name\":\"Kate Bradshaw\",\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/#\\\/schema\\\/person\\\/e731ff3069ab2842442525182a408e11\"},\"headline\":\"Kaye Inns Speaker Offers Lessons in Values-Based Branding\",\"datePublished\":\"2025-10-20T16:17:14+00:00\",\"dateModified\":\"2026-02-17T18:35:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/index.php\\\/2025\\\/10\\\/20\\\/kaye-inns-speaker-offers-lessons-in-values-based-branding\\\/\"},\"wordCount\":672,\"image\":{\"@id\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/index.php\\\/2025\\\/10\\\/20\\\/kaye-inns-speaker-offers-lessons-in-values-based-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www2.stetson.edu\\\/law\\\/news\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Bailey-Martindale-Inns-October-2025-News-Preview.jpg\",\"keywords\":[\"career and professional development\",\"Inns of Court\",\"News\",\"news-and-stories\",\"news-top\",\"professional development\",\"Stetson Inns\",\"Stetson-Today\",\"Timothy S. 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