As part of the Hatter Ready pilot, an innovative approach to specialized learning that enhances student engagement through immersive experiences, the Marketing Department offered MKTG 390/190 this semester. The class, led by Dr. Carol Azab, was a special topics course that included a study abroad component in Bordeaux, France, during Spring Break.
The ten-day long trip took place from February 28th to March 8th, and 13 students participated. Some of the visits included Bordeaux, Paris, and St. Emilion.
As part of the trip, students were able to participate in and get a certificate course at Kedge Business School on the Wine Industry.
The Spring Break trip served as a rich cultural and academic experience that connected course content to real-life experiences.
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