In 2000, the Florida Department of Motor Vehicles began issuing a “Choose Life” specialty license plate. The plate displays the faces of two cartoon-drawn children with the words “Choose Life” inscribed at the bottom. Shortly thereafter, Louisiana began sending the “Choose Life” message through its own, similar specialty license plate. The Louisiana plate replaced the children’s faces with an image of a brown pelican—the state bird—carrying a baby in a blanket. The same “Choose Life” message is displayed at the bottom. Other states, including Alabama, Mississippi, Oklahoma, and South Carolina, have enacted laws allowing the “Choose Life” plate, and similar laws are in the early stages of development in nearly thirty other states.