Small businesses are an integral part of the American economy. They play a crucial role in “technological change and productivity growth.” The United States government, recognizing the vital role of small businesses, often creates and disseminates publications stressing their importance. Despite these efforts, some federal courts interpret the Lanham Act in false-advertising suits in ways that fail to consider the importance of protecting small enterprises. Specifically, these decisions lower the burden of proof necessary to recover corrective-advertising damages. In doing so, these decisions threaten the economy and ultimately risk negative long-term consequences to American consumers. To clarify the quandary that could result from the current trend in the law governing false-advertising damages, consider the following hypothetical.