This Article addresses the increasingly important problem of conflicts between free speech and antidiscrimination claims in commercial or consumer contexts. Based on considerations of freedom and autonomy; marginalization and equality; and of dignity, humiliation, and persecution, this Article draws an important—but not exceptionless—judicial boundary line. On one side of the line are cases in which the speech, whether freely uttered or compelled, occurs either on‐premises or in any other essentially individualized person‐to‐person commercial interactive context. On the other side of the line are cases in any other context, such as when the speech, again either freely uttered or compelled, occurs in typical company mission statements, widely available company advertising and social media posts and tweets, or in company comments in the public square on the issues of the day. On the latter side of the line, otherwise valid free speech claims should, presumptively but not exceptionlessly, prevail.