The month of December is a lot like November. In November the company’s campaign deals with “Black Friday” deals and sales, but in December the company’s campaign deals with “Holideals” deals and sales (instead of Holidays). With November’s campaign, social media posts went out every week, but for December’s “Holideals” social media posts will go out once everyday for 12 days. On each day, a social media post will highlight a deal or sale on select items and/or surgical equipment. These posts may also be turned into flyers or emails and sent to certain customers. Because The end of November and the Start of December are in the middle of the week, the first “holideals’ social media post will go out at the start of the first full week of December, with a social media post that will be posted the week prior and will introduce and promote December’s campaign. The workflow for this task was very similar to the workflow for November’s promotion. I was given all of the information at once and worked on creating content for each of the days in the order that they were prioritized. For example, a social media post for December 8th would need to at least be created and posted before December 9th and the 9th before the 10th, etc.

Unlike creating content for other tasks and promotions, it has been nearly impossible to find myself struggling with designs and layouts because all of the daily posts will follow the same design layout but with different wording for each day. Following this promotion, the rest of my task will consist of creating social media posts for the upcoming holidays and completing my usual weekly/daily responsibilities.

For the month of November the company promotes their “early Black Friday” and “Black Friday” deals and offers for their customers. These promotions are sent out and posted once a week via Facebook. The company’s goal is to post a new promotion once a week that highlights either a new set of equipment or instruments that are offered at a discounted price, or deals a customer could get on trading-in or repairing older/used equipment and instruments. A portion of these posts will also be sent directly to certain customers via email (my supervisor takes the content I create, revises it, and sends these emails to the intended customers herself). The last week of October is when I scheduled and posted the first promotion post that introduces the “early black Friday” sales and offers. From there, I spent the remainder of that week and the first half of the following week working on and completing the upcoming promotion posts for the month of November. All of the information for these promotions were posted onto a task board (Asana) by my supervisor, and were to be completed by me in the order in which they were prioritized. For example, the promotion post for November 7th would have priority over the promotion post for November 14th and needed to be completed by its date, because the 7th is sooner than the 14th. This pattern will recur until the last Promotion post is scheduled and posted to the company’s Facebook page (November 28). 

The company also did this promotion last year, and oftentimes I’ve learned that they recycle their own ideas and content. However, this year my supervisor wanted this promotion to have a newer and more modern design, especially since it would be posted on social media (Facebook). While working on this task, I initially felt overwhelmed by the amount of specific information that was required to be put together, all while needing to fit into a new layout and design. But as my supervisor gave me feedback on my sketches and ideas, I was quickly able to work more comfortably and efficiently on these tasks.