This week marked the final stretch of our internship. With the school year also coming to a close, most of our tasks focused on wrapping up and fulfilling the requirements for our internship course. We reviewed all the projects we had worked on and prepared our current assignments for handover to the teams continuing over the summer and next academic year.

To ensure everything was organized and accessible, all raw and edited files were uploaded to our Teams database. Personally, I focused on finalizing and uploading the assets for my branding kit. I also compiled all feedback received on the branding font and brainstormed ideas that can be further developed over the summer by the next team—or myself, if I return.

As a final task, I was assigned to continue capturing campus life through photography, helping build a stockpile of images for future use. It’s been a rewarding experience to contribute to meaningful projects and leave behind resources that will benefit others after my departure.

The week of April 14–18 was relatively light in terms of workload, giving me time to focus on continued brainstorming for the Stetson Stories project. My main objective was to improve student outreach, exploring various methods for collecting stories efficiently.

Initially, we considered using my email as the point of contact, but we quickly realized it wasn’t practical. We then tested Google Forms, conducting a two-week trial run with members of the Marketing team. While it offered a basic solution, it lacked the functionality we needed and didn’t generate the desired engagement.

After further discussion and research, I decided to move forward with Qualtrics. It offers a more versatile and user-friendly platform for both distributing the form and collecting student submissions—whether in written (PDF) or audio format. This shift will allow us to streamline the process and make it more accessible for students to share their stories.

In addition to this project, I continued working on the ongoing assignment of capturing campus life through photography. These photos will contribute to a growing archive of visual content available for future use across university platforms.

During the week of March 31–April 5, my main focus was on editing campus photos. With Hatter Saturday approaching that weekend, I also contributed to the event’s content planning—even though I wouldn’t be attending. Drawing from my experience working the previous Hatter Saturday, I provided recommendations to guide the media approach.

This time, the team decided to shift focus from video coverage to capturing photos of prospective students, offering a more personal and engaging visual story. My input helped shape a revised plan centered on still photography, contrasting the video-heavy approach used earlier in the semester.

Alongside that, I also worked on editing parts of the SDVC video. Unfortunately, the production could not be finalized due to uncertainty around where the final video would be uploaded. As a result, only the raw files were completed and archived.

The main project this week was the reshoot and editing of the Deposit Box video for Stetson Admission—a process that began two weeks ago. The first version of the video didn’t meet the standards set by previous Stetson productions or my own expectations. Fortunately, after wrapping up Hatter Saturday coverage, I had the opportunity to revisit and improve the project.

For the reshoot, I approached the process more deliberately. I created a detailed shot list, brought backup microphones and cameras, and tested lighting at the new location beforehand. This preparation paid off, especially with the help of two collaborators and a higher-quality camera, which significantly improved the visual production value.

Having learned from the challenges of the original version, I paid special attention to capturing clean audio—crucial for a video centered around a single speaker. These adjustments made the editing process much smoother and more efficient.

In the end, the video met both my expectations and those of my supervisors, and it was officially approved for use.

This week was centered around preparing for and attending Hatter Saturday. I was responsible for photographing the event’s activities, capturing the energy and excitement of the day. Since this was the first Hatter Saturday of the year, I had only a general idea of the expected tone and style for the images. To guide me, I was provided with a Flickr album featuring photos from past Hatter Saturdays.

The focus was on capturing key moments—interactions between prospective students and the Ambassador team, the entrance festivities, the involvement fair, and the symbolic moment of students ringing the bell. These moments were not only important to document but also helped convey the vibrant, welcoming atmosphere of Stetson’s campus.

The Flickr album also served as a reference for editing, helping me align the final aesthetic with the university’s branding. The resulting photos were colorful and lively, matching the tone of both the event and Stetson’s visual identity.

This week, I focused on creating a new Deposit Box video for Stetson Admission to replace the outdated version currently in use. I led the project and was given partial creative control over the direction and tone of the video. With the target audience being prospective high school seniors, I chose to take a more lighthearted and humorous approach to better engage viewers.

As project lead, I coordinated with a co-worker to assist with filming, and we completed the shoot over the weekend. Editing presented new challenges for me—unlike previous projects, this video featured a single speaker and required syncing visuals with clear audio, which was a learning curve.

The final product didn’t meet my expectations, and I wasn’t fully satisfied with the outcome. Fortunately, I was given the opportunity to reshoot and re-edit the video after receiving constructive feedback. However, the revised version will be postponed until after our next major focus: Hatter Saturday.

This week, I had the opportunity to take full ownership of editing the Drag Bingo recap video. Due to workload demands and my growing experience, Rodrigo asked if I could take the lead on this project. Editing presented several challenges, especially in balancing screen time between each performer and student while also being mindful of the current political climate. I had to carefully select clips to ensure that the content remained respectful and appropriate without compromising the event’s energy and authenticity.

Despite those considerations, the edit came together well, with only a few minor revisions needed before finalization. It was a rewarding experience to see the project through from recording to completion.

In our weekly meeting, we were also introduced to a new branding project involving potential names for our creative agency: Agency 83, Amplify, and Vivid. Each of us was tasked with creating mood boards to help guide the visual identity for these names. I’m especially excited about this assignment, as it gives me a chance to showcase my graphic design skills and contribute creatively to something that could define our team’s future work.

This week, I was assigned to help record Hatter Network’s Drag Bingo event, which would be turned into a recap video. As this was my first time contributing to a full recap production, I played a secondary role in capturing footage. Filming moving subjects while ensuring balanced coverage of all performers proved challenging—especially without a gimbal and while trying to stay out of the audience’s way.

Despite the initial difficulty, I eventually found a rhythm that allowed me to effectively track the performers and keep them in frame throughout their movements. It was a great learning experience in adapting to a dynamic, high-energy environment.

During our weekly meeting, we were introduced to a potential new project centered around dramatized Reddit stories. I was the most enthusiastic about the idea and was given the lead role in developing it. While it’s still in the early stages, I’ve started gathering reference materials to share with the team for feedback and direction.

This week’s main focus was assisting Rodrigo, our lead photographer/videographer, with the production of a Summer Registration video. While I wasn’t involved in the planning phase, I played a hands-on role during the filming process.

We shot at multiple locations, including Palm Court, the steps of Sampson Hall, and the John B. statue. Since we were working outdoors under strong sunlight, I was in charge of managing the reflectors to help control lighting. For the indoor scenes—filmed in the library and a sorority house—I helped set up larger lights and handled the boom mic for audio capture.

This was one of the larger-scale productions I’ve worked on during the internship, and it was incredibly rewarding to be part of such a collaborative effort. Seeing how every role contributed to the final product gave me a deeper appreciation for the teamwork behind video production.

This week, I received my first independent assignment—though it came in rather last minute. I was tasked with capturing photos and conducting a brief interview with Luca following her artist talk. It was exciting to have a solo assignment and the opportunity to handle this type of content.

However, before I could begin editing or finalizing the materials, I was redirected to prioritize other higher-urgency projects. While it was a short-lived task, it offered a glimpse into the fast-paced and flexible nature of the work within the Marketing department.