This past week has been pretty uneventful, my two bosses have gone on a small hiatus for their podcast so I have been creating the content for Friday videos. This has given me more practice on creating the videos and narrowing down what gets the most views.

My past few videos have done really well view wise on Tik Tok and a few have done really well on Instagram. For some reason the views usually do better on Instagram because I have found that the algorithm for TikTok is very particular with what gets more views. I found that the best way to get the most views for TikTok is having the right hashtags.

This internship has really helped me realize how much I like working with social media and all the logistics that go into making a post. Having access to an account that has a big following and seeing the side of an account that I have never seen is really interesting.

The past week and a half have been calmer than the previous weeks. Our CEO has been out of the office for nearly two weeks now, visiting top florists in Greece, and now in Washington, DC for the Congressional Actions Days. 

With that being said, a lot of prep work goes into her being out of office. I had to create drive folders for each event/conference she attended. I pre-planned several captions and had outlines of what we would post after each event.  

These past few days have entailed lots of Support calls with new customers that have joined via March conferences, many blog writeups (social media tips and tricks, webinar recaps, masterclass recaps, etc), lots of graphics created for the blogs, meetings with the team, and a few more fun reels than what we usually do! My favorite blog to create this month was from complete scratch and entailed researching all about social media in the floral/horticulture industry. And as someone who also works a lot with different social media platforms – I found it to be extremely useful to be assigned this blog.

Additionally this week, I was asked to design a new banner for our table when we got to Career Expos at Universities. This was a rather daunting task, as it’s the main centerpiece that people will see when approaching the table. I created several drafts, before sending them off for first approvals. My first drafts were highly praised and just critiqued with finding a more gender-neutral color scheme. My final draft was approved today, and will now be sent off to be printed! It’s one thing to create graphics for the website, social media, and even blogs, however, to be able to see physical designs come to life always boosts your confidence a little more than usual!

These past two weeks of my internship have been really good, being able to continue to get in the swing of creating content has been really fun. My favorite part of this internship has been seeing how the videos do view-wise, overall videos usually do better on Instagram than on TikTok. I have had some videos that do equally well on both and it is just interesting to see how certain topics get a better turn out for views.

I chose to continue my posts during spring break as I decided to just keep posting as it luckily doesn’t take too much time out of my day to make the videos and create the Twitter and Facebook posts. Now that I dont have to worry about my senior project, I will have a little less stress on my shoulders which I am very thankful for.

Having this internship has really helped me learn how to make the right captions for social media and practicing my time management with other things going on in my life. This past week has been kind of rough with some health news about family but having this internship allows me to not think about it and continue my hard work.

This week of internship for the Men’s Basketball team of Stetson University was different than most for me. This week my boss Joey had texted me and informed me the coaches wanted to make a historical season graphic highlighting the accomplishments of this year’s team, as well as providing me with a reference graphic that they wanted me to base my post off of. Despite having an image to base my work off of, this task still proved to be quite demanding as I had to meticulously place and crop each player flawlessly as well as head coach Donnie Jones. After about a dozen hours of cropping, using camera raw filter, effects , and rearranging the composition of the scene, in which I still had to delegate with my boss Joey which elements he thinks we should remove or add at this point. After some back and forth, Joey and I landed on a result that we were both happy with, and the graphic now just needs the approval of the coaching staff, as well as the green light from coach Donnie as well as Joey to finally be uploaded to the team’s social media accounts. This week was a combination of my first week back to school as well as a part of my spring break free time, and I think that working on a graphic this far in advance had definitely had a positive effect on the result I ended up producing. I will continue to try to ask my boss what graphic he will need in the coming weeks to ensure I don’t get blindsided by a large amount of tasks.

Week five of my internship was very exciting for me. I was invited to join a meeting call to discuss the marketing plan for my favorite artist, Jason Isbell. I have attended one of our artist meetings before and the last call I attended, was between the artist’s team and our team discussing new music and how we could market it. I expected this meeting to be the same, but to my surprise when I joined the call, Jason was there in the Thirty Tigers office with lots of our team members. I had no idea Jason was going to be there because usually, artists do not usually make appearances. The meeting lasted about two hours and not only was it super fun to listen to, but it was also educational. I got another insider’s look at what goes into an album release cycle and all the ideas and concepts that get thrown around and what sticks and what ends up working. I can’t discuss most of the contents of the call, but I can say that we discussed Jason’s new record that comes out in June. I find it so fascinating to see what goes behind the scenes of records, I never knew how much thought goes into things like teaming up with companies for variants, in-store advertising, social media ad plans, and more. It takes a big group to promote music and get it to the listener and I am learning more about how that process is done.

This week was a busy yet exciting one! Throughout the week, I of course continued working on my daily tasks such as speaking with consumers, updating the client list, and answering any support calls and support chats. 

I finalized multiple email header graphics and created a four page blog post with graphics.  I created and posted several social media outlets and monitored all socials Wednesday, as it was our big Social Media Takeover. The takeover was okay, however, because it was all “pre-submitted” from us – the comapny we were taking over was definitley not following our instructions/schedule as well as we had hoped. However, the experience was still very benefical for both ends.

March is the busiest month here at Details, so we have spent this week preparing for the next 30 days. On my end, this has included: pre-planned posts, creating that schedule, writing out captions for posts when team members are at events, taking responsibility for a few blog posts (I will be writing 3 blog posts this upcoming month!), and so much more! This week was filled with many meetings in preparation for the chaos these next four weeks are going to bring. 

Additionally, I had a discussion with my boss, regarding the potential of a position after graduation (which is beyond wild and partially nerve-wracking to even think about). I couldn’t be more thankful for this opportunity and have immensely expanded my knowledge so far, even just in the two months I have been here. This group of people is very much so a group I could see myself working around for the next few years! Updates to come with this of course!