During Week 9 of my internship, I had the opportunity to combine two of my biggest passions: BRASA and marketing. I was invited to do an Instagram takeover for the Stetson University account, covering a special trip I organized for BRASA to attend BRASA Connect at the University of South Florida (USF) in Tampa.

As the president of BRASA at Stetson, it was a pleasure to highlight moments from our trip and share them with the broader Stetson community. On top of that, Cory asked me to capture some photos to be featured in the Belonging Newsletter, which made the experience even more meaningful!

I planned the Instagram takeover to be dynamic, concise, and full of personality. My goal was to feature as many of our members’ faces as possible—not just images of speakers or crowded auditoriums. I wanted to showcase the people behind the club: our board and members who make BRASA what it is.

Here’s how I structured the takeover:

• I kicked things off with an intro video, inviting viewers to spend the day with us and follow along with the takeover.
• I then shared a recap of the day’s top speakers in a single story, offering a short description of each presentation.
• Next, I captured our lunch moment together as a team—one of the highlights of the day.
• I followed it up with a short interview with one of our members, asking how they felt about the experience.
• Finally, I shared a very special moment when we were called on stage to receive recognition for our chapter.

This internship has been helping me grow so much, especially when it comes to content creation and storytelling. I’m learning that it’s not about how many posts you create, but the quality of each piece and how it emotionally connects with the audience. Including the faces and voices of our members makes the content more human, more relatable—and as a result, more engaging. People are more likely to pause and watch when they feel a real connection.

I’m proud of how much I’ve improved in creating content that people don’t just scroll past. With every project, I’m learning how to tell better stories, be more intentional with my messaging, and ultimately make content that resonates. This week was a great example of that growth—and I’m excited for what’s next.