The last few weeks of my internship have been very productive. I have done a lot of video editing work. My supervisor reached out and said that one of our bands, Now More Than Ever needed help editing their music videos so they could be in a vertical format so they could share on Tiktok and Reels. I downloaded the files to the group’s four music videos off of our company’s shared drive and started editing. I have converted horizontal videos to vertical before but I have only edited them to 15-30 second clips. What was different about this project is that the band requested that the entire music video be converted to vertical. This was actually quite challenging because the group’s music videos have a lot of things happening in them and when cropped you miss a lot of what is happening. However, I was able to find a solution to this and it was to use keyframes to help shift the view to whatever is in focus. I usually use premiere pro for edits but for this project, since I am creating content for Tiktok I used the app Capcut and I found their keyframe feature very simple to use. I made two types of vertical cuts for the 4 music videos, one was zoomed in full screen using keyframes and the other was the background kind of blurred and the video zoomed out so you could see everything without keyframes. The band loved the videos and were excited to share them. Another task I’ve done these last few weeks was do promotions for Record Store Day. Record Store Day is a big event where independent Record stores get exclusive releases. For this RSD the ambassador was our very own Jason Isbell, we had several artists performing at local stores, and two vinyl releases so I made a few different posts to promote this day. The first was a post on our feed dedicated to our two vinyl releases which were a Jason Isbell record, and a SonVolt Record. I also posted the official ambassador video Jason made. In addition to those feed posts, I designed a schedule highlighting all of the in-store performances our artists had that day. All of those posts did great engagement-wise. In addition to that, I attended the regular meetings and worked on our New Music Friday stories, I also created vinyl mockups for one of our artists, and for my last week I will be working on updating their website. This has been such a great internship and I am very grateful for the experiences and connections I have made.