During the second week of my remote internship with Thirty Tigers, I learned a lot about how marketing in the music world works and how it is different than the other experiences I have had in marketing and advertising. The main thing I focused on this week was creating material for one of our artists, They are currently gearing up to release a new record he is a folk/Americana artist. Before this week I was unfamiliar with their work but I did learn quite a bit about them. On Tuesday I was invited to join the company-wide meeting to discuss Parker’s new album and how they are planning on marketing and distributing it. During this zoom meeting, I learned a lot. I never really thought about how much work and thought goes into advertising and marketing for a record. In the meeting, the artist’s manager broke down to everyone the theme and vibe of the new album. It was a big theme of environmentalism and nature and then the marketing team all gave suggestions on ways we can promote the record. What really stuck out to me about this meeting is how collaborative the process of album marketing and distribution is. The marketing team came up with so many different ideas to promote this recording including a lot of collaborations with businesses, streaming sites, environmental organizations, and more! It was so interesting to just listen and get an inside scoop on how the industry works. In addition to that I worked on editing serval videos for this artist. I cannot share these at the moment because these songs have not been released yet and I have been asked to keep this information confidential since this record has not been announced yet. In addition to that, I worked on making Instagram story posts for new music Friday, and I started google sheets where I track how certain artists are doing on social media. It was a very interesting week and I learned a whole lot!