Project: Proof read and submit changes for 128 page catalog previously updated for 2015.

Client: 3W International. A recruitment and home-stay management company for international students from Brazil, China and Eastern Europe. Promoting more than 140 private high schools in the U.S.

Background: Since the company’s conception 3 years ago, this fast-paced corporation has been a moving target responding to the needs and direction of some 20 plus marketing personnel.

To date, there is not an overall Marketing Director. This in itself presents a great deal of challenges. The direction of the design materials has fallen almost entirely onto Polley Creates to implement, design and retain consistent branding of all print and web. The school catalogues have changing agenda, and revisions. The web site, gostudyus.com has over 96 pages.

Goal: To become the eagle-eye for brand consistency, type revisions, changes, accuracy of information, and an overall fresh set of eyes! This project will be presented as a PDF document with changes and suggestions offered in an email or word format. Once revisions are made aware, the book will also be produced in Portuguese.

Reflection: This task is much different than the tasks I was expecting to receive. However, after some discussion with Lynne I realized a few things about this type of work. Lynne organizes our meetings in a way where she has a story to tell or a lesson to teach me each time. One of her main goals is to provide me with practical experience in this environment. During our meetings, I asked her if she ever gets jobs that she is not that excited about or become tedious. She brought this project to me, explaining that often times she is in charge for proof-reading and editing the content that she receives as any errors in spelling, grammar or sentence structure. These responsibilities end up falling back on her because the company has not organized this position ahead of time. The content is still a reflection of her work since it is part of the artwork, even if she is being provided with most of it. What I found surprising was the fact that proof-reading and editing is involved in this type of job, perhaps more-so then I first realized. Something interesting to know about me is that I love to write. In high school and throughout college many of my friends would ask me to read their essays or check them for errors. Surprisingly it’s something I enjoy and I always wondered how I could incorporate my passion for writing into my work. It is nice to learn through Lynne that there will be many opportunities to push that hobby into my artwork as well. That is exciting to me!