Week 3 of my internship at Coach was packed with exciting new learnings and meaningful experiences that gave me a deeper look into the business side of retail.

One of the highlights was diving into business metrics and KPIs. We were introduced to Coach’s Flash Dashboard, a powerful tool that tracks all the essential data for retail performance: total sales, year-over-year comparisons, traffic, conversion, productivity, and more. It was fascinating to see how much you can learn from numbers when you know where to look. We discussed how to translate these metrics into actionable insights, such as identifying growth opportunities or shaping sales strategies. We also learned how to deliver a weekly business recap, including inventory evaluation, top-selling products, and what customers are asking for in-store.

We had an amazing call with the Head of Digital Innovation at Tapestry, who walked us through the company’s Omni Channel Strategy. She emphasized the importance of starting with the right questions when working with data and explained how great insights come from thoughtful analysis and clear expectations. She also introduced us to Tapestry’s digital vision, a platform designed to power brand growth and connect with customers wherever they are.

One of the most exciting parts of the conversation was the discussion around AI. From 360-degree product videos to interactive content, we learned how AI is reshaping customer experience, along with the challenges it brings, like maintaining authenticity and protecting data. As a Digital Arts major passionate about user experience, this resonated deeply with me.

Outside of our learning sessions, I spent time conducting interviews for my final intern project. I focused on Gen Z consumers to understand how they engage with Coach on social media and how they connect with the brand. Their insights are forming the foundation of my project and it’s been incredibly eye-opening.

All in all, it was a productive, inspiring, and intellectually rich week!