Halfway through my Coach internship!!!

We started with an amazing Visual Merchandising workshop led by the talented Marina Campbell, where we learned how to align KPIs with visuals and store flow. It was eye-opening to see the strategy behind every decision, from the smallest details to the big picture, and how all of it works together to create a seamless and intentional customer experience. This was one of the trainings I was most excited about. She focused a lot on explaining how it’s NOT ONLY about creativity — of course that also plays an important part — but also about strategy, understanding your consumers, and knowing the intention behind everything. I think these two skills are something I’ve been training and learning to combine: creativity and strategy. So, this workshop really resonated with the areas I want to study and the abilities I want to develop.

We also had a visit from Caitelin Fagan-McCoy from the Talent Acquisition team, who checked in with us to hear about our experiences, expectations, and learnings so far. I shared with her my perspective and suggestions for the internship, and also used this opportunity to ask questions about careers at Tapestry and the opportunities available for recent graduates — especially international students, like in my case. Which is something we always need to keep in mind.

We also had an online session with the COACH CEO, Todd Kahn, and Kate Spade CEO, Eva Erdmann. It was so inspiring to hear about their journeys and how they got to where they are now. They spoke a lot about what it means to be a leader, and how it’s more about loving what you do and focusing on your career now instead of worrying about the next step. They talked about the importance of taking risks and having passion for your job. They also discussed the future of both brands — Kate Spade is going through a rougher phase compared to COACH, so it was interesting to see different analyses and perspectives on the future. Eva mentioned how this is the moment to reinvent the brand by connecting with its past, and Todd is more focused on new strategies and approaches to maintain growth. Super interesting conversation! I could write a whole essay about this meeting kkkk

Lastly, I’ve been focusing a lot on my project and made great progress. I’m dividing my proposal into a 3-phase strategy combining organic content, influencer partnerships, and digital clienteling on social media. I believe I have great data to support my ideas. Now I need to work on finishing my first draft, and start the visuals for the presentation.