One of the most intense event coverages I’ve ever done—but I loved every second of it! 😊

For Week 5 of my internship, almost our entire team was in charge of covering the Phoenix Generation Conference, which was hosted on campus for the first time! I actually attended this same conference at a different location last year, so having it happen at Stetson this time was an incredible experience.

The day started early—by 9 AM, we were already on-site, gathering interviews and capturing content for Stetson’s Instagram. Rodrigo and I teamed up to ensure we not only had valuable content but also top-tier quality. I focused on recording everything in a social media-friendly format, while he handled photography.

One of my main goals for this coverage was to highlight the perspectives of both speakers and students—because, in my opinion, that’s the most valuable type of content for social media. I interviewed several speakers, including the founder of the Bonner Program at Stetson (WOW!), as well as Stetson and UCF students, conference organizers, and more.

But here was the real challenge: transferring, editing, and posting all of this content in real-time as the event unfolded. It was tough! I learned a lot about timing, how to condense an extensive event into engaging social media content, and how to balance quality with speed.

After six hours of intense coverage, I walked away with so much new knowledge and a deep appreciation for live event marketing. Grateful for the experience!