This week brought an exciting opportunity to merge two areas I’ve been deeply involved in lately: content creation and student leadership in the Marketing Club. I was honored to be selected by Dr. Scott Jones to participate in a Marketing Club trip to New York City! During the trip, we visited multiple marketing agencies and had incredible networking opportunities with industry professionals.

Before the trip, Morgan asked me to use this experience to create content for Stetson University’s Instagram, an amazing chance to blend my creative side with real-world storytelling. My original plan was to do a live Instagram takeover, capturing fun and meaningful moments as they happened, and to shoot professional photos for a final curated post on the Stetson feed.

However, things didn’t go exactly as planned /:

As I started recording content, just as I do for Young Sound Seekers, Dr. Jones asked that nothing be posted live without his approval. He preferred to wait until the trip was over to review everything before going public.

From a content creator’s perspective, this wasn’t ideal. Engagement on social media thrives on raw, real-time content. Timing is everything, and live posting often creates the strongest connection with the audience. Still, I respected the decision and adjusted my approach.

After the trip, I compiled the best photos and created a final post that was later published on Stetson’s Instagram. I’m proud of the result and will be adding it to my portfolio!

One key takeaway from this experience? In the world of marketing and content creation, you sometimes have to adjust to the client’s expectations—even when they don’t align with your creative instincts. This kind of flexibility is a must in agency work, and I’m glad I got to practice it firsthand.