More Individual Achievement Posts

This week, I continued creating individual achievement graphics like the “hattertrick” post and career achievements. These focus on highlighting player performance while still staying within the team’s branding. I used strong action photos, bold typography, and multiple images to make the designs feel more dynamic and impactful.

Win Graphic Template

I also created and used a reusable win graphic template that allows me to quickly switch out the player, opponent, and final score. The design is simple but strong, using a large “WIN” text and clean layout to clearly communicate the result. This made the process much faster on game days while still keeping posts consistent and visually engaging.

Lacrosse Instagram Takeover

One of the most unique projects I worked on during this week was an Instagram takeover for Stetson University’s main social media account. Their social media team had been trying to expand takeovers across different areas of campus, including study abroad, music, and business programs, but they had not yet featured athletics. Because I am involved in both Stetson Athletics and the lacrosse team, they reached out to me to lead the first athletics takeover.

For this, I decided to make the content a “day in the life” style takeover while traveling to an away game. I also asked one of my teammates who is very comfortable on camera to co-host with me, which helped make the content more engaging and natural. While I was given some general guidelines, the creative direction was completely up to me, which made this project very different from my usual graphic design work.

To organize the takeover, I created intro/cover slides for each day to keep everything structured and cohesive. Instead of posting a high volume of short clips, I was asked to focus on creating longer videos or photo collages, which resulted in about 6–8 posts per day. This approach would help tell a more complete story and make the content feel more intentional rather than random.

This project challenged me in a new way because I had to handle every part of the process including, coming up with creative ideas, filming, editing, and posting. Unlike graphics where I usually start with a clear visual direction or templates, there was very little prior inspiration for this, especially since it was the first athletics takeover. I did look at other schools and teams for general ideas, but nothing directly matched what I was trying to do, so a lot of it came down to experimenting and figuring it out as I went.

One of the biggest challenges was balancing this project with being an athlete at the same time. I was responsible for filming and posting in real time while also attending practice, watching film, preparing for the game, and competing. Because this was meant to be a live, ongoing story, timing was important; however, on game day, I was away from my phone for several hours.

This created a gap in posting, where there was little to no content during the game and then a large amount of content afterward once I had time to edit and post everything. Even though the Stetson social media team understood this limitation, it still felt slightly off from a content flow perspective and showed me how challenging real-time content creation can be in sports.

Another challenge was editing. I used Instagram Reels to edit everything because I thought it would be the easiest option, but it ended up being time-consuming and limiting. It also did not produce as polished of a final product as I had hoped. Looking back, I would have used a more advanced editing platform to improve both efficiency and quality.

Overall, I was really happy with how the takeover turned out. I received a lot of positive feedback, and the Stetson social media team was very pleased with the final result. It was a completely different type of project compared to my usual design work, and it pushed me to think more about storytelling, content flow, and audience engagement.

If I were to do it again, I would focus on using a better editing platform and planning content more strategically around game-day timing. This experience showed me how much work goes into social media beyond just graphics, especially when it involves real-time content and balancing multiple roles at once.

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Conclusion

This week helped me grow both creatively and professionally by balancing graphic design with real-time content creation. From building efficient templates to leading the lacrosse takeover, I gained a better understanding of how important planning, adaptability, and storytelling are in sports marketing. It showed me how much goes into creating engaging content, especially when working in a fast-paced, live environment.