White Out Game & Sponsorship Integration

For the White Out game, I created a promotional graphic and gained deeper insight into how sponsorships directly influence design decisions. I had to carefully consider sponsor placement, logo sizing, and overall composition to ensure partner recognition was clear while still aligning with Stetson Athletics’ visual identity. It required balancing brand consistency with contractual visibility obligations.

Becoming more aware of sponsorship integration made me realize how much responsibility social media carries in fulfilling partnership agreements. These posts are not just for fans but also serve as deliverables that provide value to sponsors. Every logo placement and tag has a strategic purpose behind it.

To promote the White Out theme and shirt giveaway, I photographed and edited images of the giveaway shirts as well as fans wearing them. Being involved in both the digital promotion and the in-game execution allowed me to see how pre-game content translates into real-life activation. It was rewarding to watch something I helped promote online become a visible part of the fan experience at the event.

Seeing My Work on Larger Platforms

One of the most exciting parts of this internship has been seeing my graphics posted beyond just the lacrosse account, especially on the main Stetson Athletics page and the Stetson Baseball account, which has a much larger following. Knowing that my designs are now reaching a broader audience has made the work feel more impactful and professional.

It has also made me more conscious of detail. With larger audiences comes greater visibility, and that pushes me to be even more intentional with branding, alignment, spacing, and overall look.

Promotional Event Graphics

This week, I created promotional schedule graphics for both baseball and softball highlighting their themed games and giveaways. These graphics give fans a clear overview of the season’s promotional calendar and help build anticipation in advance rather than promoting events one at a time. 

Preparing for Bark in the Park

I also created a “save the date” style graphic for Bark in the Park to begin building early awareness. In addition, we planned a throwback collage post using photos from previous years to highlight the atmosphere and encourage attendance. This approach shifts the promotion from simply announcing a date to selling the experience.

Bark in the Park Photography & Giveaway Promotion

This year’s giveaway is dog bandanas, so to help promote that announcement, my friend and I brought my roommate’s dogs and my own dog to the baseball field to model the bandanas. Photographing them in the stadium setting made the content feel more authentic and engaging than a simple product image. (I haven’t edited those photos yet, so stay tuned. I’ll be sharing them in next week’s post!)

Conclusion 

This week really showed me how much thought goes into everything we post, from sponsor logos to hyping up events before they even happen. Seeing my work on bigger accounts and then watching it come to life on game day made everything feel way more real and rewarding.